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April 25, 2013
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Squaw Valley, Ironman announce multi-year sponsorship

SQUAW VALLEY — Ironman recently announced that Squaw Valley will serve as the official training destination of Ironman for the Western United States.

“We are extremely proud to announce this exclusive marketing sponsorship with Ironman, one of the most prestigious brands in all of endurance sports,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. “We feel there is incredible, immediate value in this sponsorship, and huge potential for what it can evolve into over the coming years. We see this relationship as one step towards Squaw Valley becoming the region’s epicenter of athletic development and training – not just limited to Ironman athletes or triathletes, but for all high performance athletes.”

As the official training destination in the West, Squaw Valley will host official Ironman training weekends throughout the summer months. This sponsorship gives Squaw Valley the exclusive ability to host weekends that will include specialized itineraries for high-performance athletes in a high-altitude environment. Details for designated training dates and itineraries will be coming soon. Additionally, Squaw Valley will have a selection of official Ironman merchandise that will be available to all their customers.

“We are excited to enter into this sponsorship agreement with Squaw Valley as they will be able to offer our Ironman community a terrific training experience,” said Andrew Messick, chief executive officer for World Triathlon Corporation. “We are confident that Squaw Valley will continue to develop as a top-notch training venue for triathletes.”

During the Ironman Lake Tahoe competition — the first Ironman Series event in California since 2001 — Squaw Valley will be a transition stop between the bike course from Kings Beach and the run starting from The Village at Squaw Valley to Homewood and back. The competition is expected to include more than 2,500 athletes.

In addition to Squaw Valley’s participation with the Ironman Lake Tahoe triathlon, scheduled for Sept. 22, 2013, Squaw Valley will also have a presence at Ironman 70.3 St. George on May 4, 2013, and at future Ironman 70.3 California competitions.

“We see this relationship as one step toward Squaw Valley becoming the region’s epicenter of athletic development and training.”
Andy Wirth

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Sierra Sun Updated Apr 30, 2013 05:39PM Published Apr 25, 2013 02:26PM Copyright 2013 Sierra Sun. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.