In case you didn’t know it — helmets are cool.
The High Fives Foundation, in conjunction with California 89, Alpenglow Sports, POC and the Full Belly Deli, will host a world premiere screening of “#HelmetsAreCool” at 7 p.m. Thursday, Oct. 17, at California 89, at 10156 Donner Pass Road in Truckee.
Doors open at 6 p.m., and tickets are $10 at the door.
Following the screening, the Sherpas Cinema 2013 feature film “Into the Mind” will be shown in the Lake Tahoe region for the first time. Alpenglow Sports will also be present, showcasing the latest in 2013-14 winter sports gear.
The High Fives Foundation partnered with POC Sports to produce “#HelmetsAreCool” in order to raise awareness about helmets and their effectiveness in preventing concussions, head injuries and traumatic brain injuries, according to a press release.
“By teaming up with POC, the Foundation hopes to raise awareness about helmets and their effectiveness in preventing concussions, head injuries and Traumatic Brain Injuries,” said Roy Tuscany, High Fives executive director.
The educational safety video highlights the stories of four athletes and their respective head injuries in addition to promoting a universal belief that helmets are not just necessary, according to the release, but they “are in fact cool as demonstrated by an in-depth look into modern helmet construction and style.”
After the screening, the High Fives will present “#HelmetsAreCool” to schools, ski and snowboard teams and clubs as well as youth oriented organizations in the Lake Tahoe, Northern California, Utah, Colorado and New England areas.
High Fives anticipates the video reaching an audience of more than 55,000 people.
“#HelmetsAreCool” is the third installment of five for the High Fives Foundation B.A.S.I.C.S. (Being. Aware. Safe. In. Critical. Situations.) Program Service.
In 2010, professional skier and B.A.S.I.C.S. Program Director JT Holmes met with the High Fives Foundation regarding the extraordinary inflation of numbers of athletes in the last 20 years who have suffered a serious injury or died while participating or competing in winter action sports.
According to the release, B.A.S.I.C.S. stems from a consensus that more and more athletes are pushing the boundaries of progression in winter action sports, and there are very few resources available that take necessary steps to educate athletes about training and preparation needed to not only stay safe but also succeed in such sports.
POC is a Swedish company, built on a strong mission — “to do everything we can to possibly save lives or to reduce consequences of accidents for gravity sports athletes by developing and renewing what personal protection is all about,” accordint to the press release.