Local outdoorsman Aaron Atkins, 35, is confident his new business offers the region perfect solutions for new landscape and maintenance challenges in the arid Sierra climate.

Atkins, a former Alpine ski coach at the University of Utah, and current athletic director for the Sugar Bowl Ski Academy is the managing partner/owner of IntelliTurf of Sierra, a new affiliate of the Atlanta-based parent IntelliTurf national franchise organization.

His aspiring “green” business, Atkins asserted, will offer homeowners up to 60 different styles of artificial turf technology — basically outdoor carpet products — including custom design and installation of low-maintenance, beautiful lush green lawns, backyards and other outdoor recreational uses.

“Our business territory covers a radius of almost 80 miles with more than 1.3 million residents. Weather permitting, people live outside here as much as possible, and our affordable, low-maintenance products will be very attractive to Sierra families,” Atkins said.

In addition to residential lawns and backyards, the IntelliTurf partnership offers its clients a wide range of other artificial turf uses, including play sets/playgrounds for children, bocce and croquet courts, and private putting greens.

Atkins emphasized the healthy recreational outdoor lifestyle in his area will be a “major addition to the healthy lifestyles and green movement of the IntelliTurf family.”

The Atkins family, including Aaron's wife Nina and son Aksel, are enjoying a new IntelliTurf 500 square foot backyard and putting green, which also provides an installed showcase turf product for potential clients to see and experience.

For more information on Atkins and IntelliTurf of Sierra, visit www.Sierra.IntelliTurf.com or call (530) 386-3335.