Squaw Valley and Alpine Meadows help launch ‘Green Bucks’ Program
April 3, 2013
TAHOE/TRUCKEE, Calif. — Squaw Valley and Alpine Meadows have joined with the Tahoe Fund and the Truckee River Watershed Council to help launch the new Green Bucks program. Green Bucks is a dollar donation program designed to harness the passion of visitors and residents to help care for the region's environment. Squaw and other local businesses have committed to collecting dollar donations on room nights, season passes, lift tickets, golf rounds and other items to help improve the area's natural environment.
"In conjunction with our company's commitment to the environment, we have made two $25,000 donations to both the Truckee River Watershed Council and the Tahoe Fund, and we are asking guests to contribute one dollar on the purchase of lodging reservations or a season pass via the new Green Bucks program," said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows.
Proceeds from Green Bucks support the Tahoe Fund, the Truckee River Watershed Council and other public and regional nonprofit organizations. These organizations fund projects that will improve, enhance and restore watersheds, hiking and biking trails, and environmental stewardship programs.
"The organizations receiving the proceeds from the Green Bucks program are outstanding and impactful organizations, and the funds from this program will go directly to help preserve and restore the rivers, lakes and meadows in the region," continued Wirth.
Green Bucks will support: Miles of hiking, biking and ADA-accessible trails; access for swimming, kayaking, canoeing and stand-up paddle boarding; open spaces for wildlife habitat and scenic views; restoration of rivers, lakes, meadows, wetlands, forests; protection of fish and wildlife habitat; boating and fishing access; landscaping and trail re-alignment to prevent runoff; signage and interpretive displays to guide visitors; and monitoring of water quality.
"We are really excited about the Green Bucks program as it is one of the first programs to reach from Lake Tahoe all the way down the Truckee River," said Lisa Wallace, executive director of the Truckee River Watershed Council. "We are thankful to have Squaw Valley and Alpine Meadows as founding members, and for their help in leading the effort to actually develop the Green Bucks program and to secure broad participation from the business community. We hope to see many other businesses join in as well."
With the support of visitors, residents and local business, Green Bucks will help raise money to restore and improve the environment and enhance recreational opportunities, ultimately helping to drive even more tourism and business to the local economy.
"We'd like to thank Squaw Valley for their early support of the Green Bucks program," said Amy Berry, CEO of the Tahoe Fund. "The program is a great and easy way for businesses to offer their customers a way to give back when they are here enjoying our incredible natural environment."
Similar "buck" programs are operating in places like Jackson Hole and Yosemite. These programs have raised millions of dollars to support local initiatives.
Local businesses can call 530-550-8760, ext. 7 to sign up to participate in the Green Bucks program.
About the Tahoe Fund
The Tahoe Fund is a bi-state nonprofit organization working to enhance the extraordinary environment of the Lake Tahoe basin by building broad support and funding for critical environmental improvement projects that will restore and enhance lake clarity, recreation, and stewardship in the Lake Tahoe Basin for generations to come. Visit http://www.tahoefund.org.
About Truckee River Watershed Council
The Truckee River Watershed Council brings the community Together for the Truckee. It focuses on collaborative solutions for the protection, enhancement and restoration of the Truckee River watershed. Visit http://www.truckeeriverwc.org.
About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is a year-round mountain destination offering world-class adventures in every season. Squaw is renowned for its legendary skiing and riding. In summer, the resort welcomes a full line-up of live music and festivals and Squaw's Aerial Tram offers a scenic ride up to a host of mountaintop activities.
About Alpine Meadows
Alpine Meadows' seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite. Alpine Meadows offers skiers and riders access to more than 100 trails across 2,400 skiable acres serviced by 13 lifts. With its high annual snowfall, the resort boasts one of Tahoe's longest skiing and boarding seasons.