Alpenglow Sports debuts Local Artist Initiative, featuring Truckee’s Chris Crossen
Alpenglow Sports has announced the launch of its Local Artist Initiative. For the fall of 2019, this collaborative play showcases the limited edition print “High Sierra,” from Truckee-based artist Chris Crossen.
Created especially for Alpenglow Sports, short and long sleeve shirts with Crossen’s design are now available for sale exclusively in the store and at http://www.alpenglowsports.com.
Crossen comes from a family of artists and is primarily self-taught. He started painting during downtime on various expeditions and while working in the Canyonlands. Currently, he paints in a wooden shed stuffed with surfboards, paddle boards, wetsuits, leashes, broken fly rods, a small drum kit, and thousands of watercolor paintings. He has been exploring the Tahoe backcountry since the extraordinarily dry winter of 1991-92.
According to a news release, the local artist initiative, now in its fourth year, was created to support North Lake Tahoe and Truckee artists through a mutually beneficial partnership. The concept is simple: work with a local, hand-picked artist, print their exclusive work on comfortable and good-looking apparel, and give the artist a portion of each sale.
The first Local Artist Initiative debuted in winter of 2016, featuring a mountain design by artist and Tahoe native Brian Orr. In winter of 2017, for the second Local Artist Initiative, Alpenglow chose a design by artist Bryn Merrell featuring a colorful interpretation of the Mt. Whitney massif. Last year, in winter of 2018-19, another design by Merrell was chosen for Local Artist Initiative 3.0 titled, “A Skintrack Mind.”
“We do a phenomenal job of showcasing athletic feats in North Lake Tahoe and Truckee,” Alpenglow owner Brendan Madigan said in the release. “This is a way of life for many of us and what originally drew us to Lake Tahoe. However, I think Alpenglow, as a 40-year-old community staple, has a deeper responsibility to our community.
“The Local Artist Initiative is our effort to highlight art and culture in the same fashion as we do skiing and climbing, all while helping support the good work of a local artist. We feel that art in any context plays a vital role in adding value to the fabric of our communities and that by highlighting it we can add a little more of that goodness to the world.”
If you are a local artist in the Tahoe area and would like to collaborate with Alpenglow Sports for the Local Artist Initiative 5.0 or in another capacity, please contact the shop at firstname.lastname@example.org.
Source: Alpenglow Sports