SnowGlobe Music Festival to continue at Lake Tahoe for 3 more years | SierraSun.com

SnowGlobe Music Festival to continue at Lake Tahoe for 3 more years

Autumn Whitney
awhitney@tahoedailytribune.com

SOUTH LAKE TAHOE, Calif. — SnowGlobe Music Festival has attracted thousands of people to Lake Tahoe's South Shore for the past five years, and it will continue to do so for at least three more.

The electric dance music festival recently received a two-year extension to its contract with the city of South Lake Tahoe, contingent on Lake Tahoe Community College's approval. The new agreement expires Dec. 31, 2018.

Upon entering the July 19 South Lake Tahoe City Council meeting, SnowGlobe producer Chad Donnelly's goal was to extend the contract by 10 years. He walked away with a fifth of what he was after.

"I don't think this council is in a position right now to do the 10-year (plan), but definitely I think council will look at the three-year (plan)," city councilman Tom Davis.

Council members expressed concern over city costs associated with the event, as Donnelly requested funding increases, including for transportation and trash.

Currently, the city of South Lake Tahoe contributes $25,000 to SnowGlobe each year, plus city staff hours associated with necessary services, while the Lake Tahoe Visitors Association contributes $50,000.

Recommended Stories For You

Donnelly asked the city to increase its contribution to SnowGlobe by $5,000 annually. Worry over potential damage to new playing fields near the college, the site of the event, was discussed as well.

CONCERNS ADDRESSED

SnowGlobe's contract extension was lowered to two years and adopted on July 19, allowing for city council to evaluate festival outcomes before OK-ing a longer commitment.

To address cost concerns, a motion was passed that put a $50,000 cap on the city's annual contributions to SnowGlobe. The cap was favored over splitting trash and transportation costs with the event organizer should SnowGlobe attendance grow.

Until the new contract expires in 2018, the city will increase its direct financial contribution by $5,000 each year. The money left over will go toward trash removal and transportation, which currently costs approximately $13,000.

As part of the event's contract with the city, SnowGlobe organizers are responsible for field repairs, like sod replacement, should any be necessary.

"I don't have a concern necessarily about the event, but I do have venue concerns," mayor Wendy David said. "We are building our two community fields. For instance, next summer they will have brand new grass that potentially then could be completely ruined and demolished six months later by a big event."

DROUGHT INSURANCE

Each year, approximately 15,000 people from Lake Tahoe, the Bay Area and other locations attend SnowGlobe, which takes place during the three days leading up to New Year's Day.

The event helps South Lake Tahoe's economy in low and high snow years alike, and brings between $6 million to $10 million in spending, according to the city.

"This is financial insurance against drought," Davis said.

Donnelly also mentioned on July 19 he's likely to host three other annual events on Tahoe's South Shore, though they do not necessarily have to involve music — one in spring and two in summer.

"From my understanding, that site is permitted to do four special events per year, and what we would love to do is build out programming that speaks to different members of the community," he explained.

As Donnelly had no formal proposal, he conveyed interest in approaching the council later this year to discuss the idea.

"The last thing I want to do is to come in here and present something that isn't aligned with the vision for the area," he added.

Music in the mountains

The sixth annual 2016 SnowGlobe Music Festival is scheduled from Thursday, Dec. 29, 2016, to Sunday, Jan. 1, 2017, in South Lake Tahoe.

Over the years, SnowGlobe has exploded into Tahoe’s biggest musical event. The lineup is typically heavy on electronic dance music, coupled with hip-hop and dancy rock and roll acts.

Past performances include Skrillex and Diplo, Atmosphere, Tiësto and Snoop Dogg, among many others. This year’s lineup will be released later this year; visit snowglobemusicfestival.com to learn more.