A message to our readers on our redesign | SierraSun.com
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A message to our readers on our redesign

-Joe Burns, General Manager of the Sierra Sun

Easy. Useful. Informative. Community. Credible. History.

These were just some of the words that guided the redesign of the Sierra Sun. We hope the benefits of this redesign will be immediately felt by our readers.

The most recognizable change is in our masthead and logo, which had been more or less the same since the 1930s. The masthead signals the quality and approach of the rest of the paper. We hope a clear and credible front page, without losing the community emphasis, will be more informative and friendly to our new readers.

Also new on the front page is an index/weather box to help direct our readers to the features and sections they feel most important. A simple three-day weather forecast can also be quite a value in Truckee’s quick-changing climate.

Another noticeable change is on the opinion page, which is the true voice of our community. By dedicating two pages to this section, we are allowing more input from our readers and the Truckee community.

Subtle changes in our fonts, ad layout and spacing have also been made. In time, we expect the reader will find the Sierra Sun is easier to navigate and read.

The Sierra Sun has provided Truckee with news and information for more than 130 years. There is tremendous history within these pages. Part of that history has been the change and transformation of the product over the years. We take a look back at the Sun’s past on page 4A of today’s paper, and also included on that page is a guide to some of the specific changes we’ve made.

This redesign did not happen overnight. For many months the Sierra Sun editorial and production staffs have researched other newspapers throughout the United States. Many design presentations and style changes were drafted and re-drafted.

The hard work of editor Nik Dirga, production manager Doug Rhiner, special projects manager Amy Grabow and former production assistant Jennifer Ewegen have now come together in what we hope will be a more useful and informative Sierra Sun.

The look has changed, but our commitment to community news has not. If you would like to share your thoughts on our new design, please E-mail us at sun@tahoe.com or call me directly at 587-6061.


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