Albertsons signs go up at Truckee’s Crossroads center |

Albertsons signs go up at Truckee’s Crossroads center

When the Crossroads Shopping Center Lucky store changed its sign to Albertsons yesterday, Truckee became home to one of the largest supermarket brand names in the nation.

Albertsons Inc. announced that the more than 400 Lucky stores in California and Las Vegas changed to Albertsons branded stores effective yesterday, according to Julie Decker with Albertsons public relations department. The name change makes Albertsons the largest supermarket brand name in California and one of the largest nationally.

The name change follows an $11.7 billion merger between Albertsons Inc. and American Stores Co., parent of the Lucky Stores chain, completed in June. Decker said the the two companies have since been working together to determine what name would be used in areas of overlap.

According to Decker, no job cuts will result from the name change. If anything, staffing changes will only include hiring, she said. All stores will have a front-end manager who will always be at the front of the store supervising the line-check area.

“Service is going to change, but we think for the better,” Decker said in a phone interview Wednesday.

All 471 stores in California and Nevada changed their signs this week.

Albertsons also announced its “Best Neighbor Policy,” in which the company plans to contribute approximately $25 million annually to various philanthropic efforts in the communities it serves in California and Las Vegas. Albertsons officials say customers will be able to support the non-profit agency of their choice that directly benefits youth.

The Lucky Rewards Card will be discontinued in favor of Albertsons current Bonus Buy Program that provides immediate product discounts for all customers without the use of a card. The discounts are noted in-store through the Bonus Buy tags on store shelves and savings will show on shoppers receipts. As of yesterday, Lucky Reward Cardholders can turn in their cards in designated receptacles at all Albertsons store locations, according to a press release issued by Albertsons Nov. 2.

Albertsons will make a donation to the Susan G. Komen Breast Cancer Foundation for each returned card, toward a maximum donation of $500,000.

“This union produces a great new company with new strengths and new opportunities, but one thing will never change – our complete commitment to our customers and the communities we serve,” said Gary Michael, Albertsons CEO, in the press release.

Albertsons is the second largest food and drug operator in the United States. Based in Boise, Idaho, the company currently operates more than 2,400 retail stores in 38 states and employs over 220,000 individuals nationwide.

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