Business association leader moving on | SierraSun.com

Business association leader moving on

Julie Brown
Sierra Sun
Emma Garrard/Sierra Sun
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Executive Director Pam Jahnke of the North Tahoe Business Association submitted her resignation to the board last week after four years at the helm of the Kings Beach-based nonprofit.

“I’m sorry to lose Pam. She’s guided us to a good place,” said Curt Wegener, president of the North Tahoe Business Association’s board of directors.

Jahnke’s resignation comes at a critical time for the North Tahoe communities from Carnelian Bay to Crystal Bay. Public discussions are in full swing about the implementation of the Kings Beach Commercial Core Improvement Project, which would enhance the downtown area by reconfiguring the highway, building sidewalks, and changing intersections along Highway 28.

The North Tahoe Business Association, which represents business and related interests in the community, has played an important role in the commercial core project. Jahnke said she will remain involved in the project after she leave, but as an interested member of the public.

Jahnke said she feels the time is ideal to name her successor, because she leaves the association with a stable foundation. The association’s visibility has increased, funding sources are diversified, the group is positioned for long-term sustainability and North Tahoe’s sense of community is strong, she said.

“Right now there is a lot of excitement,” Jahnke said. “It’s really important to get everyone excited and on the same page.”

Over the past four years, Jahnke has represented business interests from Carnelian Bay to Crystal Bay by bringing their needs to the attention of community leaders, Placer County and other Tahoe-Truckee communities.

The North Tahoe Business Association was created to “provide a voice for businesses in this area,” said Jahnke.

In 2004, she introduced the Main Street concept to the North Shore. The national program is designed to strengthen North Tahoe’s sense of community and increase economic activity.

In North Tahoe, Jahnke said the Main Street program used such local assets as history, people and Kings Beach’s lakefront setting to show tourists what North Tahoe has to offer and, to give the locals a sense of pride.

Jahnke also created the North Tahoe Leadership Program and quadrupled the association’s budget during the four years she guided the business coalition.

The person who replaces Jahnke will have to be adept at multi-tasking, overseeing other duties Jahnke took on, including the July 3 Kings Beach fireworks display, community clean-up days, the Main Street rally and, starting this summer, music and movies on the beach.

Jahnke is leaving the association to do part-time consulting with the Streamline Consulting Group in Truckee, and to have the time to master kite-boarding, a sport she discovered in Venezuela.

The association board is currently accepting applications for Jahnke’s position. They are seeking someone who is familiar with the community issues, well-organized, good with people and will be able to spearhead community events and be a liaison between the community and the county, the Tahoe Regional Planning Agency and other business associations, said Wegener.

Jahnke said that she will continue at the North Tahoe Business Association until July 3, unless a replacement is hired before then.