Alpenglow Sports welcomes newcomer newassistant manager |

Alpenglow Sports welcomes newcomer newassistant manager

Ben Grasseschi.
Courtesy photo |

TAHOE CITY, Calif. — Alpenglow Sports is proud to announce its newest team member, Ben Grasseschi.

A well-known Nordic sports specialist, Grasseschi comes to Alpenglow after 18 years of local and international Nordic-ski coaching. He will fill the roles of assistant manager, Nordic buyer and steep skin-track setter on daily Alpenglow dawn-patrol missions.

Since 2005, Ben has been head coach for Auburn Ski Club and Far West Nordic. In both positions, he coached the full-spectrum of Nordic skiers — from rank-and-file beginners, to top master skiers, to Olympic-level athletes like Tahoe local, Matt Gelso.

He has played a large and vital role in fostering the rejuvenation of Nordic youth skiing in the Lake Tahoe Basin.

In addition to his world-class Nordic coaching credentials, Ben holds an extremely high degree of technical knowledge regarding ski selection, waxing and ski preparation, and on-the-ground, personal race experience. He has been an assistant US Ski Team wax technician on the World Cup and understands the “voodoo” of klister and grip wax.

“I’m fired up to extend my knowledge of wax applications and how it makes our sport more enjoyable. To be able to share my passion of all-things Nordic to the best skiing community in the country is very exciting,” Grassechi said.

Besides his Nordic expertise, Ben brings an expansive outdoor resume to Lake Tahoe’s original mountain shop. An avid backcountry telemark-skier, backpacker, hiker, trail runner, rock climbe, and bicyclist, Ben is an all-around fun-hog who has traveled the world in search of adventure.

“Ben is one of the most stand-up, fun, honest and caring guys I know,” said store owner Brendan Madigan. “Our entire staff is stoked to welcome him to our team.”

This article was provided by Alpenglow Sports. Established in 1979, Alpenglow Sports is Lake Tahoe’s original mountain shop. Specializing in backcountry and Nordic skiing, snowshoeing, trail running, backpacking, hiking, camping and mountain lifestyle apparel, Alpenglow is always psyched to offer premier, user-based customer service. Learn more at

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