Community meeting on Brand Truckee project set for Tuesday | SierraSun.com

Community meeting on Brand Truckee project set for Tuesday

Staff report

The Truckee Donner Chamber of Commerce is holding a community workshop Tuesday, Aug. 4, from 6-7:30 p.m. at Truckee Town Hall at 10183 Truckee Airport Road, to engage the community in the development of a Truckee Brand.

"The Chamber is taking the lead on this public/private marketing initiative to promote Truckee as not only a great place to play, but a great place to live and work," officials said in a news release. "The development of a brand that distinguishes the unique experiences and lifestyles one can have here, unlike any other community, will help achieve that goal."

Further, the development of a comprehensive new website will drive the brand's promise, according to the chamber, "while serving as a portal for information and inspiration to join our community as either a visitor or year-round resident who works and/or owns a business here."

"It is essential that the Brand process includes the Truckee community, from locals who work and own businesses here, to part-time residents and visitors," Colleen Dalton, Truckee Chamber Board Member, said in a statement. "We encourage everyone to attend and bring your friends, neighbors, co-workers to this fun, informational and interactive workshop."

The chamber recently announced the hiring of the Keith Design Group to develop and conduct a branding process and analysis, and development of a new website.

The start-up cost is estimated at $150,000, with $75,000 provided by the town of Truckee through its Economic Development Support program, and the remainder raised by the chamber through local business and district contributions.

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According to the chamber, project deliverables include brand promise; brand pillars; brand name, logo and tagline; brand language and voice; accompanying brand design elements; brand website; and content creation/inbound marketing.

For information, visit TruckeeChamber.com, call Melody Rebbeck at the Truckee Donner Chamber of Commerce at 530-412-7057, or email Melody@Truckee.com.