Community meeting on Brand Truckee project set for Tuesday
The Truckee Donner Chamber of Commerce is holding a community workshop Tuesday, Aug. 4, from 6-7:30 p.m. at Truckee Town Hall at 10183 Truckee Airport Road, to engage the community in the development of a Truckee Brand.
“The Chamber is taking the lead on this public/private marketing initiative to promote Truckee as not only a great place to play, but a great place to live and work,” officials said in a news release. “The development of a brand that distinguishes the unique experiences and lifestyles one can have here, unlike any other community, will help achieve that goal.”
Further, the development of a comprehensive new website will drive the brand’s promise, according to the chamber, “while serving as a portal for information and inspiration to join our community as either a visitor or year-round resident who works and/or owns a business here.”
“It is essential that the Brand process includes the Truckee community, from locals who work and own businesses here, to part-time residents and visitors,” Colleen Dalton, Truckee Chamber Board Member, said in a statement. “We encourage everyone to attend and bring your friends, neighbors, co-workers to this fun, informational and interactive workshop.”
The chamber recently announced the hiring of the Keith Design Group to develop and conduct a branding process and analysis, and development of a new website.
The start-up cost is estimated at $150,000, with $75,000 provided by the town of Truckee through its Economic Development Support program, and the remainder raised by the chamber through local business and district contributions.
According to the chamber, project deliverables include brand promise; brand pillars; brand name, logo and tagline; brand language and voice; accompanying brand design elements; brand website; and content creation/inbound marketing.
For information, visit TruckeeChamber.com, call Melody Rebbeck at the Truckee Donner Chamber of Commerce at 530-412-7057, or email Melody@Truckee.com.