Discussion next week: Brand development — tools for customer relevancy | SierraSun.com

Discussion next week: Brand development — tools for customer relevancy

Special to the Sun

TRUCKEE, Calif. — On Tuesday, Sept. 29, at 8:30 a.m., start your day with this insightful and applicable brand-building session. Get best practices for ways to increase visibility and customer loyalty. Discover how to connect your brand to what customers care about and trust.

For those looking to attract attention, build a reputation and stand apart from the competition, this workshop offers both strategic insight and tactical tools to help energize your brand and develop stronger brand building skills.

Facilitator Tracy Owen Chapman of TOC Consulting is a strategic marketing consultant with 18-plus years of multi-industry experience, including senior management roles as director of marketing and vice president.

TOC Consulting specializes in brand development, marketing strategy and community outreach. As the business advisor for both Sierra Business Council and Tahoe Chamber is also a LTCC adjunct faculty member and an active community volunteer.

Her credentials include Professional Certified Marketer of the American Marketing Association; Masters of Business Administration, UNR; several Board of Director positions including Ski Lake Tahoe and Chamber of Commerce; and a BA in Public Administration at UCLA.

The long-time Lake Tahoe resident is often found enjoying the great outdoors with her family.

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Visit http://www.ConsultTOC.com to learn more.

The Sept. 29 event will take place at the Truckee Tahoe Airport District Board Room at 10356 Truckee Airport Road in Truckee. Registration is $20. Visit http://sbc.nonprofitsoapbox.com/upcoming-events/event/58 to learn more.