Firm selected to rebrand Truckee for $150K marketing campaign
July 14, 2015
TRUCKEE, Calif. — The Truckee Donner Chamber of Commerce announced last week it will contract with the Keith Design Group to oversee its $150,000 endeavor to market Truckee as a great place to live and work.
"We had an extremely strong field of agencies that illustrated outstanding thinking and experience throughout the search process," said Lynn Saunders, President/CEO of the chamber. "The decision to select the Keith Design Group was based on the agency's depth and expertise in branding that is grounded in market research, their overall passion for the project, and being locally-based."
While originally based in the San Francisco Bay Area, the business recently became a Truckee chamber member, upon company Principal Scott Keith's recent move to town, Saunders said Tuesday.
According to previous reports, Truckee's marketing has for years been tourism-focused. The chamber's new vision, however, is to expand that focus to highlight local infrastructure and character in an effort to attract potential residents and businesses to the area.
To do that, Keith Design Group will oversee a revamp of the website Truckee.com and creation of a new Truckee brand that "distinguishes the unique experiences and lifestyles one can have here, unlike any other community," according to a news release.
Saunders said the chamber will soon be seeking community feedback on the brand and website ideas.
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"It is essential that the brand process includes the Truckee community; from locals who work and own businesses here, to part-time residents and visitors," added Colleen Dalton, Truckee Chamber Board Member.
It's expected the new website will help "inform and educate those who do not know Truckee, to visit and be inspired to relocate thereby attracting talent and business that will grow and diversify Truckee's economy," officials said.
The start-up cost is estimated at $150,000, with $75,000 provided by the town of Truckee through its Economic Development Support program, and the remainder raised by the Chamber through local business and district contributions.
This marketing effort came out of Truckee Tomorrow, an economic development initiative in partnership with the Chamber, town of Truckee and TDMA, with guidance from the Center for Strategic Economic Research and a group of community leaders.