Green Bucks takes it to the river |

Green Bucks takes it to the river

Green Bucks supporter cast for continued Truckee River watershed protection. Right to left: Dan Tester, Squaw Valley Lodge; Erin Casey and Lisa Wallace, TRWC; Claudia Martinello, Resort at Squaw Creek; Christy Beck, The Village at Squaw Valley; Amy Berry, Tahoe Fund; Andy Wirth, Squaw Valley. Not pictured: Steve Lamb, PlumpJack Squaw Valley Inn.
Courtesy Matt Palmer |

TAHOE/TRUCKEE, Calif. — Squaw Valley’s major businesses and property management companies have teamed up in support of Green Bucks, the region’s new dollar donation program designed to harness the passion of visitors and residents in order to help care for the region’s extraordinary environment.

Following the ski resort’s commitment to contribute $1 from season passes and lodging reservations to the Green Bucks program, Resort at Squaw Creek, Squaw Valley Lodge, PlumpJack Squaw Valley Inn and The Village at Squaw Valley have all joined the Green Bucks program to support the region’s watersheds and environmental assets.


Businesses around the Lake Tahoe region have committed to collecting dollar donations on room nights, season passes, lift tickets, golf rounds and other items to help improve the area’s natural environment.

Proceeds from Green Bucks support the Tahoe Fund, the Truckee River Watershed Council and other public and nonprofit organizations in the region. These organizations fund projects that will improve, enhance and restore watersheds, hiking and biking trails, and environmental stewardship programs.

Similar “buck” programs are operating in places like Jackson Hole and Yosemite — with exciting results. These programs have raised millions of dollars to support local initiatives. Local businesses can call 530-550-8760, ext. 7 to sign up and participate in the Green Bucks program.


“Lake Tahoe is near and dear to me personally and professionally. Protection, conservation and restoration of the Tahoe Basin is a responsibility that we at PlumpJack are always happy to support. The Green Bucks program is a smart initiative that promotes outreach and education to our guests while helping to raise funds for a cause that we are passionate about.” — Hilary Newsom, president of the PlumpJack Group and Tahoe Fund Board Member.

“Resort at Squaw Creek is excited and honored to be part of this great project. This program provides Resort at Squaw Creek a unique opportunity to contribute to the environmental stewardship and share efforts with our guest, employees and surrounding communities.” — Claudia Martinello, Resort at Squaw Creek Green Team leader.

“Squaw Valley Lodge is excited to partner with the Tahoe Fund and Truckee River Watershed Council through the Green Bucks Program. Our guests marvel at the scenic beauty and abundant recreation of our area, and they appreciate the opportunity to contribute to area conservation efforts. Of course, our team members are happy to support the stewards of this incredible environment we live, work and play in. We are honored to participate in this program and look forward to a strong, sustained program preserving this area we love.” — Dan Tester, general manager at Squaw Valley Lodge.

“On behalf of our customers at The Village at Squaw Valley, we are thrilled about the Green Bucks program. By providing this option to our guests, they too are able to give back to this incredible region and the very thing that makes their trip so special.” — Christy Beck, general manager at The Village at Squaw Valley.

“We’d like to thank Squaw Valley and the valley’s lodging properties for their early support of the Green Bucks program. The program is a great and easy way for businesses to offer their customers a way to give back when they are here enjoying our incredible natural environment.” — Amy Berry, CEO of the Tahoe Fund.

“Squaw Valley Ski Holdings has been in the lead in launching the Green Bucks program. As the program continues to evolve, we’re excited to have the ski company and the entire valley supporting Green Bucks and those projects the Truckee River Watershed Council and The Tahoe Fund put in place to improve the watershed and the lake.” — Lisa Wallace, executive director of the Truckee River Watershed Council.


The Tahoe Fund is a bi-state nonprofit organization working to enhance the extraordinary environment of the Lake Tahoe basin by building broad support and funding for critical environmental improvement projects that will restore and enhance lake clarity, recreation, and stewardship in the Lake Tahoe Basin for generations to come. Visit


Council The Truckee River Watershed Council brings the community “Together for the Truckee.” It focuses on collaborative solutions for the protection, enhancement and restoration of the Truckee River watershed. Visit

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