Facebook is now the worldwide No. 2 choice after search engines for marketing and driving sales.

But you’re focused on running your business, not Facebook. Who has time and is it worth it for a small business?

Learn how to optimize your Facebook page with strategies and tactics that make sense for your unique business at the next Knowledge Bites session on Wednesday, Jan. 21, from 8:30-10 a.m. at Truckee Tahoe Airport.

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It’s a whole new ballgame on Facebook, and there are opportunities that you may not be aware of.

Get up to speed for 2015 quickly. Learn tips and tools, then choose what makes sense for your business goals.

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This intermediate/advanced presentation on Facebook marketing assumes you are beyond a beginner and have had a page up and running for some time.

Our expert for this session is Colleen Dalton, of C. Dalton Marketing. Colleen has years of high-level marketing experience, developing e-marketing and brand strategies for several ski resorts, and holds an E-MBA.

Our case study will be Roxanne Williams of Keena, a clothing boutique that recently opened in the Safeway Center.

Cost to attend the vent is $20 for Truckee Donner Chamber of Commerce members and $30 for non-members and includes light snack.

Registration is required and can be done at TruckeeChamber.com. Space is limited.

This article was submitted by the Truckee Donner Chamber of Commerce. Knowledge Bites is held the third Wednesday of every month. For information, contact the chamber at 530-587-8808 or e-mail info@truckee.com.