Lake Tahoe ski season preview, economic impact focus of talk this week |

Lake Tahoe ski season preview, economic impact focus of talk this week

Staff report

TRUCKEE, Calif. — In a few weeks, thousands of winter-sports enthusiasts will descend upon Lake Tahoe for months of skiing, snowboarding, dining, lounging and more.

The value of all this winter frivolity? A cool half-billion dollars, according to a 2014 Ski Lake Tahoe study.

Michael Reitzell, President of the California Ski Industry Association (CSIA), will provide some information on what’s new at CSIA, as well as industry, skier and rider trends and demographics, at the Tuesday, Nov. 8, Good Morning Truckee meeting.

“California Ski Industry Association supports the ski industry through advocacy in government relations, public policy, and collaborative guidance on industry principles,” according to a news release from the Truckee Donner Chamber of Comemerce. “They monitor existing and proposed legislation to ensure legislators hear and consider the industry perspective on issues affecting mountain communities and businesses.”

Daphne Lange, Consumer Advertising Manager for Visit California, will also present next week.

“Daphne will share some information about the importance of California’s ski and board industry to California’s economy and how Visit California promotes the California resorts,” according to the chamber. “She also will talk about their digital California Snow campaign, and new related initiatives they are launching for this winter.”

Good Morning Truckee is a community forum to provide timely and relevant information on a variety of topics and create a networking opportunity.

It’s open to the public and is held the second Tuesday of every month at Truckee Tahoe Airport from 7-8:30 a.m.

Ticket price for general public is $12 (Truckee Chamber members $10) and includes a continental breakfast and raffle ticket.

For information, contact the Truckee Chamber at 530-587-8808 or