Meet Your Merchant | Sierra Bella reopening as certified Aveda salon |

Meet Your Merchant | Sierra Bella reopening as certified Aveda salon

Sierra Ward, owner of Sierra Bella Luxury Salon, decided to become an Aveda Family Salon this fall. Offering Aveda products and services will help her business grow, she said.
Courtesy Jenny Luna |

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What: Sierra Bella, an Aveda Family Salon

Location: 120 Country Club Drive, Ste. No. 2

Phone: 775-832-7777


INCLINE VILLAGE, Nev. — Sierra Bella Luxury Salon is in the business of giving its clients beautiful makeovers.

Now the business itself is about to get a makeover of its own.

Sierra Ward, a passionate hair stylist and business owner, is proud to announce her salon is becoming an Aveda Family Salon.

The opportunity to affiliate with the world-renowned beauty company came as a flattering surprise when Sierra was approached by Aveda last summer.

“Aveda is going to give us the tools to continue our education forever. It’ll be nice to actually start this process together—we can all grow and learn together.”
Sierra Ward
owner, Sierra Bella Luxury Salon

“This is a huge way to make the salon grow,” Sierra said. “People seek out their products, their stylists, their colors.”

To learn the company and its products, Sierra has spent the last few months attending training sessions and learning about Aveda as a company.

Founded in 1978 on the principles of Ayurveda, an ancient Indian healing tradition, Aveda is committed to the environment and offers aide to various indigenous tribes around the world.

Aveda also partners with the League to Save Lake Tahoe each April in recognition of Earth Day.

Sierra described her admiration for the company through a story of Aveda supporting a Nepalese village by purchasing handmade bark paper made by the local women.

“I look forward to hearing more and more of these stories because it’s not just a great product, it’s a great company,” Sierra said.


Aveda is strict on its syndicate salons and requires continuing education for all stylists.

As the transformation continues, Sierra and her stylists will be learning the latest industry trends and styles.

“Aveda is going to give us the tools to continue our education forever,” Sierra said. “It’ll be nice to actually start this process together — we can all grow and learn together.”

Sierra is currently learning boilage, the latest trend in hair color, which consists of hand painting hair in a free form way, without the use of foils.


To celebrate and unveil Sierra Bella as an Aveda salon, Sierra will host a grand reopening party this Saturday at 6 p.m. at the salon’s location in the Country Club Mall.

Coincidentally falling on her birthday, the party will feature a discount on Aveda products, new art from local photographer Joanne Lippert and woodworks from Roundwood Furniture.

Joanne’s photography fits well with the image and mission of Aveda, Sierra said, as both the photographs and the beauty company represent diverse communities all over the world.

“It makes me as a salon owner feel so good to know that I’m minimizing my impact of the environment by choosing to go with a company that is giving back,” Sierra said.

Many tourists call or come by the salon specifically seeking Aveda’s products, Sierra said.

Being an Aveda Family Salon will benefit customers seeking the specific products or services, as Sierra Bella is the only Aveda salon on the North Shore.

“People ask all the time where they can find Aveda or an Aveda product,” Sierra said.


Being scouted by Aveda was a successful step for Sierra and her business. The Incline native opened Sierra Bella Luxury Salon four years ago, recently after the birth of her first daughter, Bella.

Being a business owner and a single mother of two isn’t easy, Sierra said, but her passion for her career makes the long days worth it.

“The challenge is the time that it takes,” she said of running the salon. “Working long hours and going home to two toddlers can be tough.”

Most of her time is spent working late at the salon or driving her daughters to their different activities.

Having a helpful and talented team of stylists keeps Sierra Bella a fun, hip and stress-free salon. The women say they feel “more like family” and often come to work and have a good time.

“At least once a week someone posts on Facebook about how much they love their job, and as the owner that’s great,” Sierra said.

Nail technician Trisha Hucke has been part of the team for two years. The hip music and young team of stylists, right down to the hip nail colors, come together to make her job enjoyable.

“I’m happy all day and I’m happy when I go home,” she said. “That’s a big part of where you work.”

Jessica Kiebke, Vanessa Ramos, Julie Runyon and Heather Paynter round out the professional styling team at Sierra Bella.

Jenny Luna is a freelance reporter for the North Lake Tahoe Bonanza and Sierra Sun newspapers. She may be reached at

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