Meet Your Merchant: Tahoe City window business opens location in Incline |

Meet Your Merchant: Tahoe City window business opens location in Incline

Jenny Luna
Special to the Bonanza
Coreen Serrano and her husband, Joe, bought Tahoe Specialty Flooring and Window Design 19 years ago and opened their Incline Village location May 18.
Courtesy photo |


What: Tahoe Specialty Flooring and Window Design

Location: 930 Tahoe Blvd., Ste. 103

Phone: 775-831-2200


INCLINE VILLAGE, Nev. — A family business based out of Tahoe City opened an Incline location earlier this month in the space that used to house the eLearning Café in the Raley’s Shopping Center.

Coreen and Joe Serrano are the owners of Tahoe Specialty, a flooring and window design company that carries mostly Hunter Douglas and Lutron products.

The Serranos are originally from Los Angeles and came to Incline 19 years ago to raise their two youngest children.

With the Incline location now open and operating, Coreen said she is glad to have an office and showroom much closer to home.

“Customers come to us with challenges and it’s very rewarding to be able to meet their needs and have them be happy in the end.”
Coreen Serrano

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“We’ve always done some business in Incline, but I think for a long time there’s been a need that has not been met,” Coreen said.

The business owner said she hopes by having the Tahoe Specialty located in Incline, more business will stay local.

“I think by having a physical presence here it will help the community,” Coreen said.


Tahoe Specialty offers a variety of window coverings and stays up with the current trends in the industry.

After 19 years in business, Joe and Coreen have really seen window covering options change.

“We’re getting slowly away from shades that have any type of cord controls,” Coreen said.

The business owner likened the change to crank style windows found in cars before power windows became the norm.

“Everything is power, and that is what window coverings are going toward,” she said.

An advantage to the newer style of window coverings is safety, as many children or pets have become tangled in window covering cords, Coreen said.

Tahoe Specialty also offers lighting products by Lutron, a company that values technology and home automation systems.

Lutron allows homeowners to change controls such as lighting and window shading from a smart phone.

Working with both local customers and second-home owners to find solutions is Coreen’s favorite part of her job.

“Customers come to us with challenges, and it’s very rewarding to be able to meet their needs and have them be happy in the end,” Coreen said.

Many Tahoe Specialty customers easily work with Coreen and Joe from locations around the country.

“We’re used to working with a lot of second-home owners and a lot of our customers we never even meet,” Coreen said. “It’s a good feeling to have people put their trust in us, to tell us what their needs are and allow us to help them bring it to fruition.”


Like all great duos, Coreen and Joe each bring their differing talents to the business.

With a background in health care, Coreen brings bookkeeping and administration skills.

Joe’s experience in design “is a great fit” with her own knowledge, Coreen said.

“I’m definitely left-brained and he’s definitely right-brained,” she said. “I do the inside stuff and he does the outside stuff.”

What the couple shares is their commitment to their clients.

“We both have extensive customer service skills,” Coreen said.

There are many projects Coreen and Joe would like to do with their own home.

But, just like the barber who attends to so many customers that he has no time for his own haircut, the owners of Tahoe Specialty do not have the most premier flooring and window coverings in town.

“We remodeled our kitchen about a year and a half ago and we’re still living on a sub-wood floor,” Coreen said with a laugh.

Tahoe Specialty opened May 18 in the Raley’s Center and is open Monday through Friday, 8:30 a.m. to 5 p.m., and Saturdays, 9 a.m. to 4 p.m.

Jenny Luna is a freelance reporter for the Sierra Sun and the North Lake Tahoe Bonanza newspapers. She can be reached at


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