Meet Your Tahoe Merchants: Women working together at 230 Village
Special to the Bonanza
What: Tahoe Interior Consignment, Karma Boutique, Skin’d, Premier Properties and Bentley Interior Design
Where: 230 Village Blvd.
INCLINE VILLAGE, Nev. — The business owners at 230 Village Blvd. are about rejuvenation — taking the old and making it new — as well as serving their changing community of Incline Village, meeting both local and visitor needs.
Through networking and working together, the women hope to help the small area become more of a shopping center.
Gay Bentley, owner of Bentley Interior Design, has been at the location for 25 years and recently opened Tahoe Interior Consignment.
Bentley said her work with Interior Design began as a “marriage of (her) love of construction and visual arts,” and decided to open the consignment shop last April.
She aims to have a consignment store with a sense of design, and with the experience of Kathie Maxwell as her manager — previously a store owner and a lover of furniture — the women have a some old new things offer their town.
“My goal is to be unique,” Maxwell said.
The furniture consignment store is located behind Bentley Interior Designs, just off of Village Boulevard.
“We’re sort of a treasure hunt,” Maxwell said. “What we lack in visibility we have to make up with what we offer.”
Some of the eclectic pieces include a 1950s card catalog from London, antique birdcages and suitcases as well as one-of-a-kind furniture and prints.
Tahoe Interior Consignment works with the changing real estate in Incline, providing people a way to turn over pieces or find new ones.
“With the economy, people are looking for more frugal options as well as the fact that repurposing has become very in,” Maxwell said. “People are much more conscious of their discards than before.”
In line with that idea is Karma Upscale Resale Boutique, Kara Steinmeyer’s clothing store in the same shopping center. The boutique offers consignment opportunities for clothing buyers and sellers.
“It’s a growing trend,” Steinmeyer said. “People aren’t wanting to spend a big amount of money, but they want nice pieces.”
Karma Boutique is a mix of men, women and children clothing, with a wide selection of name brand denim.
“I always knew we needed something like this in town,” Steinmeyer said. “I love clothes and I love fashion.”
Karma Boutique offers buy-back, consignment and in-store trading.
Alongside the boutique is Skin’d, licensed esthetician Rachel O’Brien’s facial and skin service salon. Skin’d and Karma opened together in suite No. 1 of the location last April and have looked to the veteran business owners around them for support.
“It’s nice being around people who are knowledgeable and already have businesses,” Steinmeyer said.
The young women agree the businesses are able to benefit each other. Clients come in for facials, waxing or spray tanning and find great clothing pieces, or foot traffic shoppers find the organic natural skin care line at Skin’d.
“We all love working together,” O’Brien said. “It’s nice being in a women’s world — the good energy we bring each other and the business friendship.”
And as the veteran business owners bring experience to the shopping center, O’Brien and Steinmeyer are fresh faces to the area.
“They bring a level of excitement and they bring a new component that is refreshing,” Maxwell said. “I think women are naturally strong networkers … there is not a sense of competition, but one of cooperation.”
Expertise in clothing and furniture as well as skin care, property management and interior design all converge at this location in, as Steinmeyer calls them, “a bunch of little women power teams.”
O’Brien said she has learned that people like that, and she “has learned that women can be just as successful as men — and we can all team up together.”
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