North Tahoe new business spotlight: Roam Wyld
When asking Melissa Nelson why she’s in the hair industry, she said it’s because she wants to make woman feel good on the inside, first.
Nelson found her passion in combining hair styling, holistic practices, and inner beauty through her hair salon, Roam Wyld, which opened in September. Nelson’s a woman of the outdoors, who also enjoys hiking, biking, and camping in the Tahoe area. Her mission with Roam Wyld is to promote outer beauty by helping it blossom from within.
1. Why are you personally in this type of business?
“I had the opportunity to go to hair school during high school. My best friend at the time had wanted to be a hairstylist for years and convinced me to do it with her for fun. I’m so grateful to her for that! I thought I would just use it to get me through college, I was planning on studying nutrition, but I ended up falling in love with getting to create hair art everyday and turned it into a career.”
2. What is your background in this type of business?
“I’ve been doing hair for 12 years. I studied hair at Salt Lake City, Utah, where I’m originally from and I’ve been doing hair in this area for four years now.”
3. What is unique about the service and goods your business provides?
“I think what’s unique and what sets me apart is my holistic approach. It’s important to take the health of our bodies, and the health of the environment into consideration with all my products. I’m very conscious, down to the toilet paper I buy. All my products are plant-based, and I encourage my clients to use hair as a form of expression, and not to try to live up to an image of what they think they should be. A lot of times I even talk my clients out of covering their grays … I think they are gorgeous and have no reason to hide them.”
4. What can a customer expect out of the experience when coming to your business?
“They can expect to be treated! I like to really spoil my clients with hand massages and long head massages. I like to really connect with my clients and be really present with them. I’m very aware of the energy that’s in the space, I’ll even sage the space in between clients. Most of my clients, when they come in, they love how peaceful it feels.”
5. What do you like most about the Tahoe community?
“I love it’s sense of adventure and acceptance. The moment I came to incline everyone welcomed me and it’s always felt like that. There’s so much support here. And on the daily I feel like my adventure side is filled.”
Roam Wyld is located at 868 Tahoe Blvd., #11, Incline Village, Nev. 89451. There number is (801) 897-8513. You can find Roam Wyld on Facebook and on Instagram @RoamWyld.
Kelsie Longerbeam is the news, business and environment reporter for the Sierra Sun and North Lake Tahoe Bonanza. She can be contacted at email@example.com or 530-550-2653. Follow her on Facebook, and Twitter and Instagram @kelsielongerbm