North Tahoe officials seek input on tourism dollar use
TAHOE CITY, Calif. — Having heard from hundreds of people on the future use of tourism dollars, North Shore officials want help sifting through the feedback to set priorities.
The North Lake Tahoe Resort Association recently launched a multiple-choice survey through FlashVote focused on future allocation of Transient Occupancy Tax revenues for the Lake Tahoe portion of Placer County.
TOT is a charge added to the cost of a room — motel, hotel, condominium — paid by area visitors who stay fewer than 30 days.
Roughly 60 percent of TOT funds collected returns to North Lake Tahoe to be used for tourism development including marketing/promotion, infrastructure development, transportation and visitor information.
In 2013, nearly $12 million in TOT funds were collected in eastern Placer County.
The North Tahoe Tourism Master Plan, which is under development, aims to serve as a roadmap for future TOT investment in North Lake Tahoe to improve the tourism experience and further make the region an international and national destination.
The plan outlines five focus areas: visitor facilities, transportation, marketing and sales, visitor information and resource development.
Public outreach began this spring, with the survey scheduled to close at 2 p.m. Friday, July 3, said Seana Doherty, outreach coordinator for the master plan and owner of Truckee-based Freshtracks Communications.
The remainder of the summer will be used to finalize the tourism plan based on public feedback.
The final plan will need approval by the Placer County Board of Supervisors — with a fall vote anticipated — before it can be implemented.
If approved, it will have a 10 year lifespan (2015-2025).
This effort marks the third reiteration of the tourism plan, with the two past plans having been created in 1996 and 2004.
The cost to develop the plan over three years is approximately $75,000, with funding coming from TOT.
Visit nttourismplan.org for more information.
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