North Tahoe resort association hires new tourism director
TAHOE CITY, Calif. — John “J.T.” Thompson was recently hired as tourism director and chief marketing officer for the North Lake Tahoe Resort Association.
Thompson was formerly director of tourism for the Sacramento Convention and Visitors Bureau. He replaces Andy Chapman, who left NLTRA in November to become executive director and CEO of the Incline Village Crystal Bay Visitors and Convention Bureau.
Thompson’s experience in tourism marketing in Sacramento and Palm Springs includes managing annual tourism budgets and developing regional partnerships through the Gold Country and the Central Valley, according to an NLTRA press release.
“(Thompson) will be working with a seasoned marketing team, wonderful agencies and partners, and have the advice and expertise from our marketing committee to help him get up to speed,” NLTRA Executive Director Sandy Evans Hall said in a statement. “I have no doubt that he will quickly earn the trust and confidence of the community of North Lake Tahoe and will be a true asset to our region.”
Following his work with the Sacramento Convention and Visitors Bureau, Thompson created his own specialty tourism marketing company that represented golf resorts and destinations from around the world to North American golf travelers, according to NTLRA.
In this role, he published the Best of California Golf annual publication in conjunction with the California Travel and Tourism Commission, now known as Visit California.
Visit nltra.org to learn more about NLTRA.