Raley’s grocery store planned for Truckee; ‘this location is just perfect’ | SierraSun.com

Raley’s grocery store planned for Truckee; ‘this location is just perfect’

This rendering shows the general idea Raley’s wants to roll with regarding the Truckee location.
Courtesy Raley’s |

TRUCKEE, Calif. — A Raley’s grocery store will soon be proposed for the Joerger Ranch planned community development in south Truckee and could be open by 2018, officials said Friday.

Raley’s, in partnership with JMA Ventures, announced plans Friday morning to develop the store at the corner of Highway 267 and Soaring Way, next to Truckee Tahoe Airport.

“As we move forward on our journey of health and wellness, Truckee is an important location to enhance our vision,” Michael Teel, president/CEO and owner of Raley’s said in a statement Friday. “We are looking forward to serving the Truckee community with an exceptional shopping and food experience, all four seasons of the year.”

According to Raley’s, the 35,000-square-foot store “will be designed to fit the Truckee community with natural wood elements and inspired by lodge-style architecture.”

“People in the Truckee area … who want to go shopping are faced with either having to go to Kings Beach, or downtown Truckee where they have to fight the traffic and the parking and everything else.”Art ChapmanJMA Ventures, on the benefit a new supermarket will have on residents seeking other options

It will be proposed for a 6-acre plot of land within Joerger Ranch (also known as PC-3), located within the town of Truckee at the Highway 267/Brockway Road/Soaring Way four corners intersection, on the Placer County side of town.

Within the project lies 16 acres at the Highway 267-Soaring Way corner zoned as commercial. JMA Ventures is buying 6 acres within that plot for the Raley’s complex, JMA founder Art Chapman said in a Friday phone interview.

“The contract is signed, and the property is in escrow, so (the sale will be finalized) in the very near future,” said Chapman, who declined to reveal details of the transaction or a price tag when asked.


JMA had been eyeing that area of Truckee for awhile to build a grocery store — however, an initial proposal looked to build on land owned by the Truckee Tahoe Airport District, which borders Joerger Ranch.

In October 2015, the airport district received an unsolicited request by, at the time, “an unnamed grocery retailer represented by JMA Ventures,” according to previous reports, expressing interest in a long-term lease on the east side of Soaring Way for a roughly 35,000-square-foot store.

Not long after that, the town of Truckee got involved by wanting to expand its sphere of influence to include portions of airport district land in Nevada County identified for non-aviation uses — a grocery story being one — considering the potential those types of developments might have on the town in terms of traffic, among others.

Some controversy ensued, Chapman said Friday, considering the Joerger Ranch property next door already had a grocery store designation.

“(People would say), ‘is there gonna be another grocery store across the street?’” he said. “Of course, that would never happen, the market would never allow for that. But, during that process, we came into contact with the owners of Joerger Ranch, and they really did embrace the opportunity to develop a Raley’s store, so we made the decision to acquire a portion of that land.”

The new location is essentially, “immediately across the street, probably 100 feet away,” Chapman said.

“This location is just perfect. People in the Truckee area … who want to go shopping are faced with either having to go to Kings Beach, or downtown Truckee where they have to fight the traffic and the parking and everything else,” he said. “This area (Joerger Ranch) really does need a full service grocery store.”


Raley’s plans to begin construction in late 2017, according to the company, with a targeted completion of mid-2018 — all of which is subject to town of Truckee approval.

Once the land sale clears escrow, JMA Ventures will work to submit a pre-development application to the town, Chapman said.

Since Truckee Town Council gave final approval for PC-3 in March 2015, most of the environmental reviews have already been conducted under the Joerger Ranch specific plan.

“Still, we’re aware of the obligation under the specific plan for extensive traffic improvements, so we’ll be talking to the town about when those will occur,” Chapman said.

In addition to the Raley’s store, the first phase of the center will include an additional 15,000 square feet of retail space, according to the company. Chapman said a Raley’s pharmacy also is likely.

“We are interested and excited to learn more about their proposal,” Truckee Town Manager Tony Lashbrook said Friday.

The entire project is estimated to bring 140 jobs to Truckee, according to Raley’s.

Should plans go through, it would mark the fourth Raley’s store in the greater Tahoe-Truckee area; one store is in Incline Village, and the other two are in South Lake Tahoe.

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