Sierra Business Council’s innovation hub to open Wednesday |

Sierra Business Council’s innovation hub to open Wednesday

Special to the Sun

TRUCKEE, Calif. — Opportunity, innovation, prosperity and sustainability; these core elements of Sierra Business Council’s mission to provide the foundation for a new Northeastern Sierra Small Business Development Center host site.

Sierra Business Council recently received a notification of award to serve as the region’s SBDC and will begin operations Wednesday, Oct. 1.

As an SBDC host site, Sierra Business Council will offer free one-on-one business advisory services such as strategic planning, marketing, operations, cash flow planning and feasibility analysis.

In addition, free workshops and classes will be offered in a variety of topics including Lean Startup methodology, business model generation, energy efficiency and social media strategies.

SBC will also provide counseling and access to capital advisory services for start-ups, small business expansion and entrepreneurial ventures. SBC is actively developing a regional network that will facilitate access to capital and business loans for small to medium sized businesses.

The host site will be based in the Peak Innovation Center, a new co-working and business incubator at Sierra Business Council, located at Truckee Town Hall on Airport Road. Services will also be offered at satellite locations across Modoc, Lassen, Plumas, Sierra, Placer, El Dorado and Nevada counties.

“Sierra Business Council is thrilled to be able to provide these services in a rural and traditionally underserved area of the state,” said Kristin York, director of business innovation. “We are particularly happy with the opportunity to focus on the needs of rural businesses which are often quite different and focus on different sectors of the economy than urban areas do.”

This is a significant milestone for both SBC’s efforts to establish the Peak Innovation Center and fulfillment of the town of Truckee’s economic development goal of encouraging a knowledge-based “New Economy Business.”

The Peak Innovation Center was seed-funded by the town of Truckee as part of the town’s Economic Program Incentive Initiative, designed to help increase the region’s job and tax base, promote business re-location or expansion, create partnership opportunities with other local government agencies, and generally improve the local economy.

The California Small Business Development Centers Network is part of a national accredited delivery system that assists more than 1.3 million business owners annually. The SBDC was established by the U.S. Small Business Administration in 1979 and operates 1,100 SBDC service centers throughout the U.S.

Questions regarding the program can be directed to Kristin York at Or, plan to attend SBC’s 20th anniversary conference, “Peak Innovation: The Next 20 Years,” scheduled for October 8-10 at Granlibakken in Tahoe City.

Learn more about SBC and the conference at

This article was submitted to the Sierra Sun by Truckee-based East River PR. Visit to learn more.

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