Sierra Sun parent company acquires newspaper in Park City, Utah
The Park Record
ABOUT SWIFT COMMUNICATIONS
Swift Communications was established in 1975 and is based in Carson City, Nev.
The company owns more than two dozen regional and local publications in California, Nevada, Colorado and Nebraska, along with the Countryside Publications group based in Wisconsin, which publishes magazines related to homesteading and family farming.
Swift Communications specializes in serving mountain resort communities with daily newspapers, large circulation glossy magazines and a number of online products. Visit swiftcom.com to learn more
PARK CITY, Utah — The Sierra Sun-North Lake Tahoe Bonanza’s parent company, Swift Communications, has purchased The Park Record from Digital First Media of Denver.
The sale closed Tuesday. The price was not disclosed.
Swift Communications, which is based in Carson City, Nev., owns 27 local and regional publications in five states, including the Sun, Bonanza and Tahoe Daily Tribune locally; the Snowmass Sun, Aspen Times, Summit Daily News and Vail Daily in Colorado; and the Nevada Appeal and Record-Courier in Nevada.
Its president and chief operating officer, Bob Brown, and Andy Bernhard, The Park Record’s publisher since 1987, are longtime friends.
Bernhard noted that Swift Communications has a keen appreciation for challenges of operating newspapers in mountain resort towns that attract sophisticated and outspoken readers.
Swift’s chairman and chief executive officer, Bill Toler, said the 135-year-old Park Record is a good fit for the company.
“Swift Communications feels a deep connection and commitment to mountain communities and resort markets. At the same time, we fully recognize that each community has a unique culture and areas of interest.
That is why our newspapers and digital publications in Aspen, Breckenridge, Lake Tahoe and Vail are different.”
To ensure a smooth transition, The Park Record’s website will continue to be hosted by Digital First Media for about six months and the physical edition will still be printed on Media One’s press in Salt Lake City.
“Park City is a world-class community and resort. We are excited to have Park City become part of our family,” Toler said. “We think there are many opportunities to share content that will be of high interest across the winter and summer sports communities now served by Swift Communications’ publications located in the greater Rocky and Sierra Nevada mountain ranges.”
The Park Record, established in 1880, is Utah’s oldest, continuously published, non-daily newspaper. The Park Record was published once a week from 1880 until 1996, when it was determined the growing destination resort economy could sustain twice-weekly circulation.
Visit parkrecord.com to learn more.