Social Media Savvy: 7 ways to pull off a successful Facebook contest
March 11, 2015
INCLINE VILLAGE, Nev. — Have you tried to do a Facebook contest, only to spend a ton of time and generate very little in return? We have.
We've done many contests for our clients, some more successful than others. Creating a successful Facebook contest requires a few main elements worth mentioning.
1. Start with your goals: In order to come up with a decent Facebook contest, you want to start with your goals first. Keep in mind that sometimes too many goals will create confusion and you won't be able to achieve any of them. Keep your goals limited to one or two max.
2. Come up with an awesome incentive: The social space is very crowded already with giveaways and incentives. If you are going to spend the time to invest in generating quality leads, make sure that your incentive speaks to your audience and is big enough to grab their attention.
3. Make it interactive and fun: Many companies are conducting giveaways and asking people for their email addresses.
4. Use a third-party platform for your Facebook contest: The market is saturated with third-party providers that will create an app for your next Facebook contest. We have worked with WooBox, Heyo and ShortStack. Why use a third party platform to begin with? Great question. Basically, you need to follow Facebook guidelines.
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5. Promote your contest: Once you have your Facebook contest created you need to tell people about it. You can use Facebook advertising, online banners, PR effort, blog entries, email newsletters, and organic social media posts. Following a plan that is prepared prior to starting the contest is crucial to the successful execution of the promotion. Take videos seriously for your next Facebook advertising campaign; they seem to be doing well right now on Facebook.
6. Evaluate your efforts: Throughout your contest, as well as at the end of it, evaluate your efforts, adjust your promotion and creative, and make sure you are tracking toward your preset goals.
7. Follow-up communication: This may just be the most critical and most missed opportunity for many brands. You have collected email addresses, now what? Do you just add them to your general newsletter? Create follow up email messages to your new email list to continue engagement and provide additional value. Keeping the emails full of extra opportunities and exclusive deals keeps people interested in receiving communication from your company.
Milena Regos is principal and founder of Out & About Marketing, an Incline Village-based digital marketing and social media consulting firm. She can be reached for comment at firstname.lastname@example.org. This post first appeared on Out&About Marketing website.
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