Squaw Valley Alpine Meadows donates $48,000 in Green Bucks
OLYMPIC VALLEY, Calif. — Thanks to the generosity of guests at Squaw Valley Alpine Meadows, the ski resort recently donated roughly $48,000 in Green Bucks to the Tahoe Fund and the Truckee River Watershed Council.
The donation came from dollar donations added to lift tickets, season passes and food & beverage sales during the 2015 and 2016 seasons.
“This is our third season with the Green Bucks program, and the momentum gained has been astounding,” said Andy Wirth, president and CEO of Squaw Valley Ski Holdings. “Together with our visitors and local residents, we have contributed $81,534 to date to two of our region’s critical environmental organizations, all just a few dollars at a time.
“Our pristine natural surroundings are an essential part of what makes this region special and we are proud to help preserve that legacy.”
Green Bucks is a partner program between the Tahoe Fund and the Truckee River Watershed Council that aims to harness the passion of visitors and residents to help care for this extraordinary mountain environment.
Through Green Bucks, participating Tahoe-Truckee resorts and businesses collect one dollar from their guests from purchases of lift tickets, hotel accommodations and other items at participating resorts.
Notably, as an “opt-out” program, guests may choose not to participate and the contribution will be removed from their bill.
“A huge thank you to all of the guests of Squaw Valley Alpine Meadows for helping to support our efforts to preserve the Tahoe environment,” said Tahoe Fund CEO Amy Berry. “It is simply amazing to see how these dollar donations add up to a huge amount of support.”
The mission of Tahoe Fund is to restore and enhance the natural environment of the Lake Tahoe Basin by building broad support and funding for projects and programs. Visit tahoefund.org to learn more.
The Truckee River Watershed Council, meanwhile, focuses on collaborative solutions for the protection, enhancement and restoration of the Truckee River watershed. Visit truckeeriverwc.org to learn more.
“Thanks to the business community and their guests,” said Lisa Wallace, executive director of the council. “Conservation groups will be able to protect and restore more meadows and forests, and provide more recreation access.”
This article was provided by Squaw Valley Alpine Meadows. Visit squawalpine.com to learn more, or visit tahoefund.org/ways-to-give/green-bucks to learn more about Green Bucks.