Tahoe business: 5 reasons why you need a social media audit | SierraSun.com

Tahoe business: 5 reasons why you need a social media audit

Milena Regos
Social Media Savvy
A social media audit could be just what the doctor ordered for your small business.
Getty Images | iStockphoto

INCLINE VILLAGE, Nev. — It’s tax season, so an audit may be a scary word, but there’s nothing to be afraid of with this type of audit. Anyone involved with social media will certainly benefit from taking a look at a social media audit generated specifically for them and their industry.

There are many advantages to doing a social media audit, and plenty of free templates on the web will tell you how you can do one on your own. Here are five reasons why you need a social media audit right now:

1. Learn And Improve

Everybody will learn and there’s a huge chance that you will improve your efforts. A social media audit can establish the benchmarks for your presence and help you see what you have been doing right, what your audience likes and what they don’t like.

You can always go back and refer to it every once and a while comparing the same metrics to see where your social media is headed.

During a social media audit, you will get new ideas for your content marketing, social media campaigns and new story angles.

2. Good For Everyone

From the person doing the social media to his or her boss, everybody can benefit from an overview of where they stand with their social media.

In addition, a social media audit done by an outsider is going to be objective. After all, we marketers are story tellers, so we know which numbers to use for our report.

In our social media audit, we tell you up front which networks we’ll take into consideration and which metrics we are going to pay attention to.

3. Improve Your Strategy

You do have a written strategy, right? Or do you fall in the category of businesses that “wing” their social media marketing?

Whatever the case may be, a social media audit will lay the foundation for your strategy or help you improve your current one. With the proper recommendations based on the audit, industry examples and fresh ideas you will be equipped to wow your customers online.

4. Establish Benchmarks

The right data will help justify the existence of your social media. You can get buried in data and metrics, but unless they make sense to you (and to your boss), no one will think that spending your entire day on Facebook is contributing to the bottom line of the company.

So, perform an audit and agree on the benchmarks, and then see where you stand a quarter or six months from now.

5. Determine The Goals You Want To Achieve

Social media fails because it’s not tied to specific goals. By doing a social media audit, you will get more clarity on what the goals of your social media should be and start connecting your content marketing to them.

Seeing how your social media is impacting your business objectives will make you and your boss smile. The commitment to spend more time and resources on social media will increase once you can prove how valuable social media is.

Milena Regos is principal and founder of Out&About Marketing, an Incline Village-based digital marketing and social media consulting firm. She can be reached for comment at milena@outandaboutmarketing.com. This article was adapted from the post “5 reasons you need a social media audit,” which first appeared on Out&About Marketing.