Tahoe City business earns top-100 recognition | SierraSun.com

Tahoe City business earns top-100 recognition

Special to the Sun

Based in Tahoe City, Alpenglow Sports has been in business for more than 35 years.

TAHOE CITY, Calif. — On September 15, Alpenglow Sports was included in Outdoor USA Magazine's Top 100 Retailers of North America.

The Tahoe City shop, known primarily for trail running, rock climbing, backcountry and Nordic skiing, was included amont other brick and mortar specialty retail shops from across the country.

"We've always prided ourselves in sharing the love of mountain sports," said owner Brendan Madigan. "Alpenglow also feels very strongly about giving back to our wonderful community that has supported us since 1979. It really is an honor to serve the mountain enthusiasts of Lake Tahoe."

The goal of the award is to highlight the true value of the outdoor specialty channel and its critical role in the greater onmi-channel discussion.

Outdoor USA Magazine's Top 100 Retailers initiative recognizes the leading independent, outdoor and active lifestyle specialty retail businesses for their outstanding work and entrepreneurial drive.

"The independent specialty retail channel is essential to building engaged outdoor and active lifestyle communities," said Raimondo Forlin, publisher of Outdoor USA Magazine. "Specialty retailers also play a key role in fostering product innovation and brand authenticity because in this channel is where new products, new brands and technologies earn credibility with the consumer."

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Despite the growing popularity of digital brand store-fronts and direct-to-consumer sales, outdoor specialty stores remain a cultural hub for communities, Madigan said, offering a strong mix of product expertise and local insights.

"We're extremely humbled that our peers put us into a category with the other awesome brick and mortar shops around the country, shops I've looked up to since I was a teenager," he added.

This article was submitted to the Sun by Alpenglow Sports. Visit alpenglowsports.com to learn more.