Tahoe City Downtown Association names executive director | SierraSun.com

Tahoe City Downtown Association names executive director

Staff report
Outside of work, Lyans enjoys running, snowboarding, volunteering, playing soccer, going to concerts, traveling and spending time with her family, friends and boyfriend.
Courtesy photo |

TAHOE CITY, Calif. — The Tahoe City Downtown Association has a new leader.

Stacie Lyans, a creative leader with more than 10 years of professional experience in public relations, marketing, recruitment and event planning, was recently named TCDA’s new executive director.

“Her contagious effervescence, marketing expertise and enthusiasm for our community will lead TCDA as we embark on our second decade of service,” said Gary Davis, president of the TCDA Board of Directors, in a statement.

Lyans replaces Steve Hoch, who stepped down in January to pursue other opportunities.

According to a TCDA press release, Lyans has spent the past decade serving as the face of her alma mater, Humboldt State University.

In her most recent role as assistant director of admissions, Lyans has helped recruit students, coordinate events, organize volunteer programs and create marketing materials, while helping the school reach record enrollment the past several years. She was regionally located in the greater San Francisco Bay Area.

“I always look for opportunities where I can truly make a difference in the community and am thrilled to start a new chapter in my life by making a difference … (with) Tahoe City Downtown Association,” Lyans said in a statement. “I pledge to explore and take into account the social and environmental consequences of any job I consider and will try to improve these aspects of any organizations for which I work.”

Lyans holds a bachelors degree in journalism and mass communication and a masters in business administration.

Founded in 2004, TCDA is a nonprofit organization composed of merchants and community members who share the vision of enhancing and promoting a vibrant and prosperous downtown center for residents and visitors.

Learn more at VistTahoeCity.com, or call 530-583-3348.