Tahoe Cross Country raises $52,000 toward winter operations
TAHOE CITY, Calif. — In response to a lack of white winters in recent years, Tahoe Cross Country Ski Area’s prayers for some green was answered.
As of Tuesday morning, Tahoe XChad received $52,518.30 in community donations toward a fundraising goal of $80,000, said Valli Murnane, manager of the ski area.
“We are extraordinarily grateful for the support of our skiers, program participants and the public who are contributing to our ongoing fundraising campaign,” stated a Tahoe Cross Country Ski Education Association July 8 newsletter.
Funds raised will go toward expenses such as insurance, equipment maintenance, managers salaries, fuel and advertising for the upcoming winter season, said Jim Robins, president of the Tahoe Cross Country Board of Directors.
Donations will be accepted on a continuing basis, he said.
Season passes — which are available for purchase — along with daily ticket sales and ski rentals are Tahoe XC’s major source of revenue under normal conditions.
“We are unsure what these (pass sales) will be as they have plummeted over the last few years,” Robins said. “We remain optimistic that our skiing public will also support us by buying an early season pass.”
The winter of 2010-11 was the last good ski season for Tahoe XC — and all the Sierra Nevada, for that matter — with 150 days of operation.
In contrast, this past winter, the ski area was officially open for four days due to lack of snow.
“We are all looking forward to a real winter where we can again thrive as an organization and continue to serve the North Lake Tahoe region,” Robins said. “We feel our ski area provides opportunities for locals and visitors alike with programs and outdoor activities that allow for a fabulous lifestyle of health and wellbeing.”
Weather conditions — not the amount of funds raised — will dictate Tahoe XC’s opening.
Tahoe XC launched its fundraising campaign in May after drawing down reserves to cover fixed costs during the past two lean winters.
The nonprofit Tahoe Cross Country Ski Education Association’s mission is to promote the sport of cross-country skiing through educational activities for children and adults.
In 1999, the Tahoe XC board entered a concession agreement with the Tahoe City Public Utility District to operate the ski area.
Over the past decade, Tahoe XC has established itself as one of the top ski areas in the United States, according to its website.