Tahoe-Truckee businesses should grasp opportunities with social media | SierraSun.com

Tahoe-Truckee businesses should grasp opportunities with social media

By Sierra Davies
Special to the Sun

TRUCKEE, Calif. — There is no doubt that social media is the most rapidly growing and most widely used form of communication today. With more than 560 million Twitter users and over 1 billion Facebook users, it is safe to say that there is no escaping the social craze.

Words like tweet, following, sharing and selfie are common words that permeate our daily vocabularies. But social media has not been confined solely to the people.

Businesses are using social media as a way to connect with potential customers on a more personal level than they can with more traditional advertising, such as billboards or newspaper ads.

How does it work? Social media does a great job of giving users the opportunity to find their space, and then businesses find those spaces. Facebook users tell the world what brands, hobbies, and even TV shows they like and don’t like.

Twitter and Instagram users organize themselves and their content by using hashtags. (If we have lost you, you may be one of the few not using social media, and that’s OK).

Google+ users put themselves into circles, and LinkedIn users connect with people in their industry.

This is an amazing opportunity for businesses, because it allows them to find and target only the types of people they want to. Though some social media users may find the constant stream of advertising annoying, it really does help eliminate all of the noise on the Internet.

For the most part, you get ads custom tailored to you in one way or another. The whole process is much less spam-filled than it was several years ago.

Even local businesses in small towns like Truckee and North Tahoe are finding ways to connect with their customers through social media.

Just one example is you can save $20 on your smog check at The Auto and Tire Doctor in Truckee by taking a “selfie” at its shop and posting it on Facebook. It’s part of an advertising campaign to really engage customers and have a little fun in the process, and it’s working.

Whether or not you use social media, the fact remains that people and businesses alike are using it to communicate in way we never could before. And that, my friends, is really something to tweet about.

Sierra Davies is co-owner of Blü World Inspired, a Reno-based marketing and design firm. Visit bluworldinspired.com to learn more.