Tahoe-Truckee shop local contest generates more than $400,000 | SierraSun.com

Tahoe-Truckee shop local contest generates more than $400,000

Staff report

TAHOE-TRUCKEE, Calif. — Holiday shoppers in North Lake Tahoe and Truckee who participated in the Shop Local Holiday Contest reportedly generated $407,476 in revenue for local businesses.

This revenue increased by more than 100 percent from the 2012 campaign that generated $192,225, according to a press release from public relations firm The Abbi Agency.

In all, 256 businesses and 1,420 people participated in the "Show Your Love — Shop Local" contest at participating retailers in Tahoe City, West Shore, Kings Beach, Northstar, Squaw Valley, Incline Village and, for the first time, Truckee.

Shoppers received a stamp on a shop local card for each purchase of at least $25. Retailers reported an average of $24,000 in sales from the program, according to Abbi.

The contest, which ran from Nov. 28 to Dec. 24, 2014, "was designed to support local businesses, reduce the carbon footprint of locals traveling outside of their community to shop, and protect the region's local character," according to the release.

Visit ShopNorthTahoeTruckee.com or GoTahoeNorth.com to learn more.