Tahoe-Truckee shop local contest generates more than $400,000 | SierraSun.com

Tahoe-Truckee shop local contest generates more than $400,000

Staff report

TAHOE-TRUCKEE, Calif. — Holiday shoppers in North Lake Tahoe and Truckee who participated in the Shop Local Holiday Contest reportedly generated $407,476 in revenue for local businesses.

This revenue increased by more than 100 percent from the 2012 campaign that generated $192,225, according to a press release from public relations firm The Abbi Agency.

In all, 256 businesses and 1,420 people participated in the “Show Your Love — Shop Local” contest at participating retailers in Tahoe City, West Shore, Kings Beach, Northstar, Squaw Valley, Incline Village and, for the first time, Truckee.

Shoppers received a stamp on a shop local card for each purchase of at least $25. Retailers reported an average of $24,000 in sales from the program, according to Abbi.

The contest, which ran from Nov. 28 to Dec. 24, 2014, “was designed to support local businesses, reduce the carbon footprint of locals traveling outside of their community to shop, and protect the region’s local character,” according to the release.

Visit ShopNorthTahoeTruckee.com or GoTahoeNorth.com to learn more.

Support Local Journalism


Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.