Tahoe Wedding Industry Group forms on North Shore | SierraSun.com

Tahoe Wedding Industry Group forms on North Shore

Special to the Sun

KINGS BEACH, Calif. — According to statistics from TheWeddingReport.com, the value of wedding-related business in the Truckee-North Lake Tahoe area is expected to increase by approximately $20 million over the next 5 years.

To ensure the region is positioned to be a premier wedding destination in the years ahead, a focus group of top wedding professionals recently met and overwhelmingly endorsed the concept of creating a local wedding industry association.

Thus, the Tahoe Wedding Industry Group (TWIG) was born.

TWIG’s Founder, Joyce Scardina Becker, explains, “The mission of TWIG is to raise industry standards by providing our valued wedding couples with the highest quality of services and products, and by actively supporting our community in the North Lake Tahoe area.”

TWIG will offer quarterly educational meetings, providing opportunities for wedding professionals to network with each other and build a stronger sense of community within the local wedding industry.

The first meeting is set for Wednesday, Oct. 26, from 9 to 110:30 a.m. at Gar Woods Grill & Pier in Carnelian Bay. Kevin Wallner from Truckee-based First Chair Digital Marketing will be the featured speaker, discussing “Digital Marketing Strategies for Wedding Pros.”

Becker has been producing weddings since starting her company, Events of Distinction, in 1995. In 1997, she developed the first Wedding Planner Certificate Program on a university campus, now offered online quarterly through California State University East Bay.

She is also author of “Countdown to Your Perfect Wedding,” a comprehensive “how-to” book for couples and aspiring wedding professionals, published by St. Martin’s Press.

This article was provided on behalf of the Tahoe Wedding Industry Group. If you would like to attend the first TWIG meeting, or to obtain more information about TWIG — including how to become a member and associated fees — email joyce@tahoeweddinggroup.net or call 530-563-6392.