Truckee Chamber of Commerce to release visitor survey results |

Truckee Chamber of Commerce to release visitor survey results

Staff report

TRUCKEE, Calif. — The Truckee Donner Chamber of Commerce recently retained Strategic Marketing Group to conduct market research about tourism and visitor behavior in Truckee.

The results are included in the soon-to-be released Visitor Profile Study.

Included in the study is information about how much people spend while here, geographic origin, and demographics such as age, level of education and household income.

Among the measurements are the respondents' experiences while here compared to their expectations, if it was their first trip or a return visit, if they plan to visit Truckee again, and what attributes they considered important when deciding to visit, according to the chamber.

Data was collected for each season through intercept surveys from August 2013 through June 2014.

"Scenic beauty and nature, our quaint historic downtown, and that Truckee has a casual, laidback feel all ranked high destination assets," said Lynn Saunders, President/CEO of the Truckee Donner Chamber of Commerce, in a statement. "These are competitive advantages for Truckee we can use when competing for visitors."

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Carl Ribaudo of SMG will present the findings at the Truckee Tourism Committee meeting on Wednesday, Feb. 11, at the Hotel Truckee Tahoe, 11331 Brockway Road.

After the presentation, the report will be made available on the website. Anyone interested in hearing the presentation is welcome to attend.

For more information, contact the Truckee Donner Chamber of Commerce at 530-587-2757 or e-mail