Truckee PR, marketing firm celebrates 15 years in business |

Truckee PR, marketing firm celebrates 15 years in business

Special to the Sun

TRUCKEE, Calif. — It all began with a desk, a phone, a desk-top PC, a Rolodex of media contacts and one client, combined with a whole lot of optimism and a mission to do good work for a few great clients, focus on key industry sectors and have some fun in the process.

And while the tools of the trade may have changed somewhat, the optimism and mission continues as Switchback PR + Marketing — a full-service business-to-business public relations agency with special expertise in mountain sports, real estate, food & beverage, resort industry, and small business PR — celebrates its 15 year anniversary this month.

"While we have changed in size, scope and experience over the past 15 years, our focus on generating real-world results for our clients remains consistent," said Brinn Talbot, Switchback PR president. "That's one of the key reasons we've retained many clients well beyond the industry average."

In an industry where relationships rule, Talbot points to the strength of her core team and the relationships that they've not only cultivated with the firm's clients, but with key local, regional and national media over the years.

Today the Switchback PR team operates virtually, with several account managers working from remote sites. This new arrangement translates to increased efficiency and reduced costs to clients all while fostering a flexible and cutting-edge business model.

Founded initially to focus on PR in the mountain resort and travel sectors, Switchback PR offers extensive real estate and business-to-business PR experience. Current ongoing clients include some of the world's top real estate firms, including Sierra Sotheby's, large community organizations such as the Truckee Tahoe Unified School District and the Truckee Donner Chamber of Commerce.

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The firm has also worked with organizations such as Chase International, Chris*Craft, Alberto Tomba, East West Partners, Ski Lake Tahoe, Rahlves' Banzai, and many more.

With special expertise in the mountain resort realm, the firm has also represented clients in related sectors including consulting, design, engineering, industrial, business law, manufacturing, professional services and technology sectors.

This article was submitted to the Sun by Switchback PR + Marketing. For more information, visit or call 530-550-2252.