TAHOE/TRUCKEE, Calif. — The new owners of The Sports Exchange will hold a customer service appreciation event to celebrate the store’s new ownership on Saturday, Feb. 22, 3-7 p.m.

Refreshments and entertainment will be provided and the entire inventory will be on sale. In addition to a re-opening celebration, The Sports Exchange has partnered with Sierra Avalanche Center to raise awareness and funds for avalanche safety.

A raffle with prize packages exceeding $3,000 will take place. All customers will receive one free raffle ticket upon arrival. Additional tickets will be available for purchase in support of the Sierra Avalanche Center. The grand prize winner will receive his or her choice of skis off of The Sports Exchange’s ski wall.

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“We are very excited about the future of this shop, we see The Sports Exchange as a gathering place for our community. Athletes, climbers and snow lovers congregate in the store and we want to celebrate that community and thank our loyal friends and customers,” said new owner Rob Cavallo.

Cavallo and the entire staff of The Sports Exchange invite the Truckee-Tahoe community to join them for this free event celebrating The Sports Exchange and the mountain sports community.

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The Sports Exchange specializes in new and used sales, rentals and servicing of sporting equipment for mountain sports including alpine skiing, telemark skiing, rock climbing, cross-country skiing, backcountry touring, camping, kayaking and stand up paddle boarding.

The Sports Exchange is home to a newly renovated and state-of-the-art tuning shop, featuring Wintersteiger tuning equipment and certified technicians.

Located at 10095 West River St. the store is also home to an indoor bouldering gym, Cyclepaths, and Tahoe Mountain Guides. For additional information visit http://www.truckeesportsexchange.com or call 530-582-4510.