Tuesday meeting to focus on Truckee’s new brand identity | SierraSun.com

Tuesday meeting to focus on Truckee’s new brand identity

Staff report

TRUCKEE, Calif. — The Tuesday, Aug. 9, Good Morning Truckee will cover the new "Base Camp for a Big Life" Truckee Brand Identity, in addition to highlighting a pair of local businesses.

Colleen Dalton, Brand Communications Director for the Truckee Chamber of Commerce, is scheduled to talk about the collaboration and public process that led to the new Brand and share insight behind the graphic design of the logo.

"The new logo, tagline, fonts and color palette unites all Truckee marketing and communications with one comprehensive design," Dalton said in a statement. "In addition, the Truckee core values, best attributes, unique personality and voice will create the foundation from which our marketing efforts will be built to address the multitude of stakeholder needs in our community."

Bill Sinoff, general manager of bigtruck, is also scheduled to speak at Tuesday's meeting. The Truckee Chamber of Commerce recently partnered with the Truckee-based company on a new hat design utilizing the Truckee Brand Identity.

Additionally, Jim Wilkinson, Chairman and CEO of TrailRunner International, a new international firm headquartered in Truckee, will speak to the group. This new firm assists clients with financial communications strategies and execution, including IPOs, mergers and acquisitions.

Good Morning Truckee meetings are open to the public. They are held the second Tuesday of every month at Truckee Tahoe Airport from 7 to 8:30 a.m.

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Price at the door for general public is $12; Truckee Donner Chamber members pay $10, and it includes continental breakfast and raffle.

For more information, contact the Truckee Chamber at 530-587-8808 or e-mail info@truckee.com. Visit TruckeeChamber.com to learn more.