Year-round North Tahoe shop local program launches | SierraSun.com

Year-round North Tahoe shop local program launches

Staff report

TAHOE CITY, Calif. — The Business Association Chamber Collaborative and the North Lake Tahoe Chamber/CVB/Resort Association recently launched the "Show Your Love-Shop Local" campaign this January.

The year-round endeavor supports local businesses and the economy in North Lake Tahoe and Truckee, according to a press release, and was created on the heels of a successful Shop Local Holiday Contest that gathered $407,476 in local revenue.

"The goal of the North Tahoe Truckee Shop Local branding and awareness campaign is to stimulate the local economy and promote shopping locally to help grow business volumes year round," business officials said in a statement. "The program is designed to keep dollars in the local economy, reduce the carbon footprint of traveling to shop, protect local character, and support friends and neighbors."

Businesses that have participated in previous Shop Local programs may support the new campaign by purchasing a Shop Local business kit for $15, according to the press release.

Currently, there are dozens of participating businesses across the region including those in in Tahoe City, West Shore, Kings Beach, Northstar, Squaw Valley, and Truckee.

The idea was born from partnership between longtime local business owner Dave Wilderotter, of Tahoe Dave's Skis & Boards, and his marketing manager, Lindsay Thayer, in fall 2013, modeled after a similar year-round program in Michigan.

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Thayer then partnered with Ginger Karl, of the North Lake Tahoe Chamber/CVB/Resort Association; Joy Doyle, of the North Tahoe Business Association; and Marianne Schneider, of Reiki Tahoe in the North Lake Tahoe-Truckee Leadership Program in the spring of 2014.

There, the trio created an action plan. In the summer of 2014, the program grew legs and received funding from Placer County, Incline Community Business Association, Truckee Donner Chamber of Commerce and the Truckee Downtown Merchants Association.

The full program was developed and is now managed through the Business Association Chamber Collaborative, a collective group of area business associations and chambers.

Visit ShopNorthTahoeTruckee.com for more information or a list of participating businesses.