Cebridge set to take on local cable service
August 9, 2004
Officials of Cebridge Connections said they expect to finalize their acquisition of local cable television provider USA Media soon. After the acquisition, Cebridge officials said they plan to lower the price of various services, double the speed of residential Internet service from 1.5 to 3.0 megabytes per second, and open a new regional headquarters in the area in preparation for the launch of new services to Truckee customers.According to Pete Abel, vice president of corporate communications for Cebridge, the rate reductions are being spurred by the increasing competition that cable operators face for customers in Truckee and in markets across the country.”We and other cable broadband operators are already facing intense competition from satellite companies and phone companies,” Abel said. “And that competition has ratcheted up quite a bit in the last year or so.” In a press release last week, Cebridge executives said the price reductions, for all current and new customers, would go into effect by Nov. 1. According to the release, Truckee residents who currently subscribe to expanded basic cable service pay $36.33 per month. That price will be rolled back to $33.95 per month, for savings of more than $2 per month or nearly $30 per year. Homeowners who subscribe to high-speed Internet service currently pay $34.95 per month for the service, plus an additional $10 per month if they lease a modem. That price will be rolled back to a $29.95 per month flat fee, including the modem lease, for savings of $5 to $15 per month or $60 to $180 per year. (All figures in this paragraph reflect charges before applicable franchise fees and taxes.)”To say the least, we are excited about the prospect of serving Truckee and felt that the various changes we have planned would be a great way to thank the community for this opportunity,” said David Gilles, Cebridge’s regional vice president responsible for its operations in the western United States.And while Cebridge’s residential broadband customers will see a price reduction, the company is also reiterating an offer by USA Media to connect every school in Truckee to its high-speed Internet service for free.In addition to improved broadband connections, Cebridge plans to provide new services, such as high-definition television and video-on-demand to Truckee customers, possibly by the first quarter of 2005, Abel said.To support these new services, a regional headquarters is planned for the Truckee area with three to four staff positions. The office will be responsible for managing company operations in Truckee and other California communities, as well as in Nevada, Oregon, Washington, and Idaho.