Coffeebar celebrates 13 years in Truckee with $1 drinks

TRUCKEE, Calif. – 13 years ago Coffeebar opened its flagship shop to the public on October 11, 2010 in what was then a “back alley” location. To celebrate, all drinks will be one dollar at the Downtown Truckee Coffeebar location on Wednesday, October 11.

Founder and CEO Greg Buchheister started the coffee shop after being inspired by the feeling of community that existed in coffee shops around Italy. Wanting to bring that energy stateside, Buchheister signed the lease for the Jibboom Street space in the summer of 2010. 

“At the time I only had $100 left in my checking account, so I was thankful they didn’t ask for a financial statement!” Buchheister said. “I raised $100,000 in 60 days and put $40k on my credit card and we opened on the eleventh of October in 2010!”

Buchheister estimates that almost 2 million cups of coffee have been sold out of the downtown location alone.  

“It’s amazing to me that Coffeebar Truckee is now a teenager,” says Buchheister. “Most restaurants and cafes don’t even make it a year, so it’s amazing to think that the Truckee location is my first restaurant-teen! I really give all the credit and thanks to the Truckee community. We have been through so much with all of you, from the sleepy beginnings in 2010, to the lean snow years of 2012-2014, surviving COVID together and now handling all of the growth we have seen in this wayward truck stop of a town. I am so grateful for every cup of coffee we have served over the years and the support the town and our faithful guest have given me through some of the most difficult days of my life. We appreciate you Truckee!” 

Coffeebar has expanded since opening its doors in 2011, with a total of eight cafe locations across Reno, Truckee, Olympic Valley, Redwood City and Menlo Park. The company has also jumped into the foray of dinner service, opening Dopo Pizza & Pasta in midtown Reno in August of 2021. Buchheister still remains at the top of the organization, with a team of almost 200 employees across all cafe locations. 

“Our team is truly what makes Coffeebar a destination for visitors,” said Buchheister. “Their innate sense of exceptional hospitality and genuine smiles are what keep guests returning after all this time. We can’t grind the beans and brew the coffee without our crew, and I’m thankful daily for each and every one of them.” 

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