Couples to marry Saturday for luck, memory | SierraSun.com

Couples to marry Saturday for luck, memory

Joanna Hartman
Sierra Sun

Couples across the nation believe that three sevens equal good luck, and in Tahoe-Truckee, too, they are rushing to get married Saturday, July 7, 2007.

“This is a trend that started with the millennium, with 01-01-’01, and it’s happened every year since then. Except this year it’s even more pronounced because it’s triple seven. I think a lot of people look at that as a good luck sign ” like maybe their marriage is going to work,” said Executive Director Beverly Bedard of the North Lake Tahoe Wedding and Honeymoon Association.

Because of the date itself ” which occurs just once each millennium ” and the fact that it falls on a Saturday will make July 7 one of the busiest wedding days ever, officials say.

Bella Affair Catering, which contracts with the North Tahoe Conference Center, started receiving calls more than a year ago.

“We did 5-5-’05, 9-9-’99 ” most of those dates have been mid-week. People love the dates that are easy to remember,” said Janet Bellas, Bella Affair Catering owner.

Catherine Pippenger of Alameda will tie the knot at the North Tahoe Conference Center in Kings Beach Saturday. She and her fiance were not necessarily interested in getting married on July 7, but once they discovered their anniversary would be 7-7-’07, they booked the location immediately.

“I’m like, ‘Honey, you won’t forget our anniversary.’ We thought it was kind of clever. And people coming from out of town could make a long weekend out of it from the Fourth [of July],” she said.

A handful of guests won’t be able to attend Pippenger’s wedding because they have made commitments to other weddings set for the lucky day, she said.

According to the wedding planning Web site theknot.com, more than three times as many ceremonies are booked for Saturday, July 7 ” an estimated 38,000 ” than any other Saturday in July.

“If I could have taken every inquiry I would be doing 15,” said Reverend Christa Dean with Mountain High Weddings.

Dean specializes in marrying couples who elope and has received a number of calls, particularly from grooms-to-be.

“People like to have dates they remember for anniversaries,” Dean said. “I think it has to do with numbers being easy to remember, especially the guy factor.”

Other wedding officials agree that more couples than ever requested Saturday for their nuptials.

“It was definitely a sought-after date. I had so many calls about. And I continue to get calls,” said Kathy Giebel, North Tahoe Conference Center wedding coordinator.

“People have an affinity for dates that are easy to remember. It’s the lucky number thing.”