Cover It Live Recap: SMG Tourism Conference in Tahoe City |

Cover It Live Recap: SMG Tourism Conference in Tahoe City

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TAHOE City, Calif. and#8212; Join us on Wednesday live at the Strategic Marketing Group’s Tourism Conference at the Granlibakken to read ideas as they are presented.

This year’s theme, Transforming the Destination; Rethinking the Basics, reflects a need to return to the core marketing concepts underlying any business strategy. What changes in the tourism product are needed to revitalize the destination, and how do we collectively accomplish this?

The SMG Tourism Conference is an excellent opportunity for anyone involved in tourism to understand the larger picture, and how individual businesses can leverage the efforts of destination marketing organizations and collaborate toward improving their overall bottom line.

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