Cover It Live Recap: SMG Tourism Conference in Tahoe City | SierraSun.com
YOUR AD HERE »

Cover It Live Recap: SMG Tourism Conference in Tahoe City

File photo
ALL |

TAHOE City, Calif. and#8212; Join us on Wednesday live at the Strategic Marketing Group’s Tourism Conference at the Granlibakken to read ideas as they are presented.

This year’s theme, Transforming the Destination; Rethinking the Basics, reflects a need to return to the core marketing concepts underlying any business strategy. What changes in the tourism product are needed to revitalize the destination, and how do we collectively accomplish this?

The SMG Tourism Conference is an excellent opportunity for anyone involved in tourism to understand the larger picture, and how individual businesses can leverage the efforts of destination marketing organizations and collaborate toward improving their overall bottom line.




Support Local Journalism

 

Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User