Developer awarded for recycling efforts |

Developer awarded for recycling efforts

Last week, members of the California Integrated Waste Management Board presented East West Partners – Tahoe with the state’s Waste Reduction Awards Program “WRAP of the Year” honor for their recycling and waste reduction efforts.

The annual WRAP awards recognize industry leaders in recycling, buying recycled products and conserving environmental resources. This was the first year that East West Partners applied for the award, and they were selected as one of the top 10 businesses in the state, largely for their conservation efforts and company-wide recycling program.

According to Aaron Revere, environmental initiatives manager for East West’s Tahoe-area developments, “One of the things about our program that impressed them was our consistency and how we are trying to eliminate the concept of waste… from buying recycled paper and using high-efficiency light bulbs, to the way we build buildings.”

East West Partners is the developer of a number of Tahoe-area resorts such as the Old Greenwood and Gray’s Crossing communities and the Village at Northstar. The company also manages Coyote Moon Golf Course. They were presented the WRAP award at Wild Goose Restaurant, another East West-owned business that emphasizes recycling and environmental stewardship.

Revere claims that this philosophy permeates the organization, from the top executives to the low-level managers. “It’s part of our corporate culture… we share these kind of experiences within the company. We tell environmental success stories and waste management success stories.”

While winning awards is nice, Revere emphasized that East West has also been able to save money with their waste management practices. He estimates the company saved $15,000 from May 2002 to May 2003 by diverting approximately 12.5 tons of paper, cardboard, glass, plastic, and aluminum from local landfills. And Revere says the organization is continually looking for creative ways to build with recycled/reclaimed materials, conserve water on its golf courses, and maintain the natural beauty of the mountain landscape that makes this area attractive to their customers.

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