‘E’ for economics: Truckee unveils new plan; businesses, residents react | SierraSun.com

‘E’ for economics: Truckee unveils new plan; businesses, residents react

Greyson Howard
Sierra Sun
Greyson Howard/Sierra SunSigns hang in front of businesses in Downtown Truckee Tuesday morning. The town is working on plans to bolster the local economy.

TRUCKEE, Calif. – The town has unveiled its updated plan to re-stimulate the local economy throughout the course of 2010 by implementing tactics aimed at shoring up tourism and bringing in new business.

The Economic Development Work Program, first adopted in August 2009, looks to counter effects of the economic downturn and ensure the town is more diversified and less sensitive to trouble in specific sectors, like construction and real estate.

“The Town’s major sources of revenues over the last several years have grown at a much slower rate than previous years and more recently these revenues have followed a downward trend,” according to the plan, as presented by town officials Alex Terrazas and David Griffith. “As it is therefore likely that an economic recovery at the local level will be slow to materialize it is timely that the Town is embarking on a more active and focused economic development program.”

It includes seven action points: Regulatory and opportunity-based economic development, a new Truckee business website, working with Sierra College, tapping business experts and entrepreneurs, developing tourism infrastructure, developing public facilities and attractions and redeveloping the old county corporation yard on West River Street.

“The new economic development website will be marketing Truckee to the public, and more importantly, businesses,” said Griffith, Truckee’s redevelopment and housing coordinator, at last Thursday’s town council meeting, where councilmembers OK’d the implementation of the plan

Griffith said the plan’s goals will be acted on throughout the year, with periodic updates to be delivered to town council.

Truckee resident Denny Dickinson said he wants to see more in the plan, however, such as the inclusion of the library.

“I read the document and it seemed to me like a lot of talk and not enough action,” Dickinson said. “It seems like the thing the town needs is jobs, jobs, jobs.”

Town Manager Tony Lashbrook cautioned against doing everything to bring in new jobs at the expense of the town’s character and financial base.

“You have to remember what our economy is based on. You need to make sure we don’t grow to the detriment of that base,” Lashbrook said.