Coming Friday to Truckee: How storytelling can change the world |

Coming Friday to Truckee: How storytelling can change the world

Storytelling has the power to change the world. On Friday, July 24, an inspiring and interactive event comes to downtown Truckee that celebrates the power of this art, while also giving a unique opportunity for Tahoe people to contribute to a new storytelling project.

Organized as part of the Truckee Open Art Studios Tour, the evening features a world-renowned photographer who started a social experiment that turned into a global movement about honesty and empowerment.

Steve Rosenfield, a Sacramento-based photographer most recognized for his “What I Be Project,” has been featured on The Huffington Post, The Guardian, ABC News, and more.

The project is marked by striking portraits of people with stark writing on their skin that describes their deepest personal anxieties, with the tagline “building security through insecurities.”

At the event, host Elevate Tahoe will also screen its first film project, “Food Innovations at 6,000 feet,” which highlights local innovations to the numerous challenges surrounding our food systems in Tahoe.

During the event, Elevate Tahoe team also will unveil the topic for its next project in an experiment in crowd-sourced storytelling.

Audience members will have an opportunity to share any personal experiences that tie into the topic and contribute to Elevate’s next film.

As Rosenfield’s What I Be project says, “Be the one to tell your story exactly how it is, not how others perceive it to be.”

The evening will include free popcorn and drinks for purchase. It takes place at 7 p.m. at the Community Arts Center, 10046 Church St., Truckee.

Tickets are $10/advance and $15/door; visit or visit to purchase them.

Elevate Tahoe is a partnership between Moonshine Ink, SBS Media House, and Tahoe Truckee Community Foundation.

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