Give Back Tahoe: Mountain Area Preservation works to conserve the Sierra
Mountain Area Preservation (MAP) celebrates 29 years of environmental advocacy work this August.
MAP was established in 1987 to preserve and protect the Truckee region’s community character and natural environment. Our beginnings focused on stopping a Kmart store from being developed along the I-80 corridor and entrance to Historic Downtown Truckee, now known as the Barsell property.
Local citizens banded together in a true grassroots effort to make their voices heard and began a process to define how Truckee would develop. Our actions helped lay the groundwork for Truckee’s incorporation and initiated policies restricting future big box chain stores from impacting the character of the community.
MAP’s track record is unparalleled when it comes to creating collaborative efforts for sound land use planning and open space preservation. We work with diverse stakeholders, conservation groups and developers to create projects with significant and tangible benefits for the environment and our people.
Additionally, our efforts have generated millions of dollars to support the protection of open space, restoration and workforce housing. In 2006, MAP helped form the Martis Fund, a community benefit nonprofit, which receives a 1% real estate tax transfer fee from the sale of land and homes at Martis Camp.
To date the fund has distributed over 12 million dollars in grants for eastern Placer County and the Town of Truckee. MAP reviews regional land use proposals and attends countless meetings to advocate for smart growth development, environmental protection efforts and workforce housing.
Our goal is to engage the community, regional stakeholders and decision makers to make them aware of the potential environmental impacts from poorly planned development, while creating better solutions for our landscape.
After 29 years we are still resilient and proud of our grass-root advocacy efforts. Visit mountainareapreservation.org or call 530-582-6751 to learn more.