INCLINE VILLAGE, Nev. — Students who returned to the Sierra Nevada College campus in Incline for the start of the spring semester were greeted by SNC Tahoe’s energetic new logo.

It features a color palette that freshens the school’s color blue, as well as a silhouette evoking the mountains that overlook all three of SNC’s campuses — Tahoe, Reno, and Las Vegas.

The logo is a part of a larger marketing push that includes the launch of a new website in the next several weeks.

---

---

This branding strategy was recently backed by a major gift from the College’s Board of Trustees.

“Our brand communicates the innovative educational experience we offer and celebrates the collaborative, entrepreneurial, adventuresome spirit of SNC students and alumni,” said Vice President of Marketing and Enrollment Services Nicole Ferguson. “The new logo also visually captures our place in the mountains at Lake Tahoe, which is another essential piece of our brand, since our unique setting sets us apart.”

---

---

Because the logo is a major visual piece of the college’s brand, different ideas and designs were tested with focus groups of students, alumni, faculty and staff.

The retired SNC logo featured the formal Seal of the College, which is still an official symbol of SNC Tahoe, but will now be appropriately reserved for executive correspondence and official documents such as diplomas and transcripts.

The retired logo will be phased out over a transition period in order to minimize waste, but the new logo will be prominent starting immediately and has already begun appearing on the college’s communications.

This article was submitted to the Bonanza by Sierra Nevada College. Visit sierranevada.edu to learn more.