Sierra Nevada College upgrades logo; new website on tap | SierraSun.com
YOUR AD HERE »

Sierra Nevada College upgrades logo; new website on tap

Special to the Bonanza

INCLINE VILLAGE, Nev. — Students who returned to the Sierra Nevada College campus in Incline for the start of the spring semester were greeted by SNC Tahoe’s energetic new logo.

It features a color palette that freshens the school’s color blue, as well as a silhouette evoking the mountains that overlook all three of SNC’s campuses — Tahoe, Reno, and Las Vegas.

The logo is a part of a larger marketing push that includes the launch of a new website in the next several weeks.

This branding strategy was recently backed by a major gift from the College’s Board of Trustees.

“Our brand communicates the innovative educational experience we offer and celebrates the collaborative, entrepreneurial, adventuresome spirit of SNC students and alumni,” said Vice President of Marketing and Enrollment Services Nicole Ferguson. “The new logo also visually captures our place in the mountains at Lake Tahoe, which is another essential piece of our brand, since our unique setting sets us apart.”

Because the logo is a major visual piece of the college’s brand, different ideas and designs were tested with focus groups of students, alumni, faculty and staff.

The retired SNC logo featured the formal Seal of the College, which is still an official symbol of SNC Tahoe, but will now be appropriately reserved for executive correspondence and official documents such as diplomas and transcripts.

The retired logo will be phased out over a transition period in order to minimize waste, but the new logo will be prominent starting immediately and has already begun appearing on the college’s communications.

This article was submitted to the Bonanza by Sierra Nevada College. Visit sierranevada.edu to learn more.


Support Local Journalism

 

Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User