TRUCKEE, Calif. — Black Friday is but a distraction. The holidays and the spirit of giving are all about Giving Tuesday, a day that focuses on philanthropy and altruism.

The Humane Society of Truckee-Tahoe is launching its first Giving Tuesday campaign this year, and is hoping to catch the attention and hearts of local animal lovers by putting “Pickle” in the spotlight.

Weighing less than five pounds, Pickle was found abandoned in the middle of nowhere. Very fragile, suffering from an upper respiratory disease and a severe case of mange, she was brought to HSTT.

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“We have the resources necessary to care for little underdogs like Pickle,” said Stephanie Nistler, executive director of the HSTT.

Outfitted with state-of-the-art medical equipment in their in-house treatment room and new facility, along with the help of foster homes for special cases, Pickle was nursed back to health.

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Pickle was selected to be the face of the nonprofit’s first ever Giving Tuesday campaign, which has also secured a matching donor, up to $10,000, boosting the fundraising possibilities to $20,000.

Every dollar brought in on Tuesday, Dec. 2, will be matched by an anonymous donor, essentially doubling every contributor’s donation.

“Every dollar people give will have twice the life-saving impact,” Nistler said.

For more information about how to give on Giving Tuesday, visit http://www.HSTT.org or call 530-587-5948.

This article was submitted to the Sierra Sun by Truckee-based East River PR, on behalf of the Humane Society of Truckee-Tahoe. Visit eastriverpr.com to learn more.